?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Bartlett&rft.aufirst=Jennifer&rft.au=Bartlett%2C+Jennifer&rft.title=Making+a+difference+after+all+-+the+relationship+between+media+and+strategic+public+relations&rft.date=2004&rft.genre=bookitem