?url_ver=Z39.88-2004&rft_id=10.5204%2Fthesis.eprints.180770&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Motivation+shifting+in+giving%3A+Moral+balancing+effects+in+prosocial+context&rft.creator=Fanggidae%2C+Jappy+Parlindungan&rft.subject=Moral+balancing&rft.subject=moral+licensing&rft.subject=moral+cleansing&rft.subject=moral+consistency&rft.subject=message+appeals&rft.subject=prosocial+behaviour&rft.description=This+thesis+investigated+the+links+between+prior+prosocial+decision+and+following+prosocial+motivation%2C+whether+to+benefit+oneself+or+others.+In+a+series+of+experiments%2C+this+thesis+revealed+that+after+making+donation%2C+people+are+more+generous+if+the+charity+uses+self-benefit+rather+than+other-benefit+message+appeals.+In+contrast%2C+after+rejecting+a+charity+request%2C+people+responded+more+positively+to+other-benefit+than+self-benefit+message+appeals.+This+study+is+among+the+first+to+examine+the+influence+of+moral+balancing+effects+and+message+appeals+on+willingness+to+donate.+The+results+of+the+study+may+contribute+to+the+area+of+consumers'+ethical+decisions+making+and+morality+concerns.&rft.publisher=Queensland+University+of+Technology&rft.date=2020&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F180770%2F1%2FJappy%2520Parlindungan_Fanggidae_Thesis.pdf&rft.rights=free_to_read&rft.rights=http%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby-nc-nd%2F4.0%2F&rft.relation=doi%3A10.5204%2Fthesis.eprints.180770&rft.relation=Fanggidae%2C+Jappy+Parlindungan+(2020)+Motivation+shifting+in+giving%3A+Moral+balancing+effects+in+prosocial+context.+PhD+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F180770%2F&rft.identifier=QUT+Business+School%3B+School+of+Advertising%2C+Marketing+%26+Public+Relations