?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Tay%2C+Richard&rft.aufirst=Richard&rft.aulast=Tay&rft.date=2001&rft.title=The+Influence+of+Fear+Arousal+and+Perceived+Efficacy+on+the+Acceptance+and+Rejection+of+Road+Safety+Advertising+Messages&rft.isbn=0-7326-2190-9&rft.genre=bookitem