?url_ver=Z39.88-2004&rft_id=10.5204%2Fthesis.eprints.198027&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Consumer+responses+to+online+recommendations%3A+The+effects+of+language+assertiveness+on+website+and+product+attitudes&rft.creator=Murray%2C+Scott&rft.subject=Online+recommendations&rft.subject=Computers+as+social+actors&rft.subject=Attitudes&rft.subject=Language&rft.subject=Assertiveness&rft.subject=Reactance&rft.subject=Confidence&rft.subject=Attachment&rft.subject=Brand+familiarity&rft.subject=Price&rft.description=This+research+looks+at+how+people's+online+shopping+attitudes+change+when+retailers+use+different+language+to+make+product+recommendations.+It+shows+that+certain+language+can+result+in+the+perception+of+the+retailer+and+product+being+more+positive%2C+depending+on+how+much+attachment+is+felt+towards+the+retailer%2C+how+well+known+the+product+is+and+the+product's+price.+The+research+presents+a+new+way+of+analysing+the+effectiveness+of+online+product+recommendations.&rft.publisher=Queensland+University+of+Technology&rft.date=2020&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F198027%2F2%2FScott_Murray_Thesis.pdf&rft.rights=free_to_read&rft.rights=http%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby-nc-nd%2F4.0%2F&rft.relation=doi%3A10.5204%2Fthesis.eprints.198027&rft.relation=Murray%2C+Scott+(2020)+Consumer+responses+to+online+recommendations%3A+The+effects+of+language+assertiveness+on+website+and+product+attitudes.+PhD+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F198027%2F&rft.identifier=QUT+Business+School%3B+School+of+Advertising%2C+Marketing+%26+Public+Relations