?url_ver=Z39.88-2004&rft_id=10.1111%2Fj.0955-6419.2004.00329.x&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Desouza%2C+Kevin+C.&rft.aulast=Desouza&rft.aufirst=Kevin+C.&rft.volume=15&rft.atitle=Markets+in+know-how&rft.date=September+2004&rft.issue=3&rft.title=Business+Strategy+Review&rft.issn=0955-6419&rft.genre=article