?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Jones%2C+Kevin&rft.aufirst=Kevin&rft.aulast=Jones&rft.volume=6&rft.atitle=The+strategic+value+of+corporate+social+responsibility%3A+A+relationship+management+framework+for+public+relations+practice&rft.date=2009&rft.issue=1&rft.title=Prism&rft.issn=1448-4404&rft.genre=article