?url_ver=Z39.88-2004&rft_id=10.1177%2F0743915621999036&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Crow%2C+Kellie&rft.aufirst=Kellie&rft.aulast=Crow&rft.title=Journal+of+Public+Policy+and+Marketing&rft.issn=0743-9156&rft.volume=40&rft.atitle=Power+and+the+Tweet%3A+How+Viral+Messaging+Conveys+Political+Advantage&rft.issue=4&rft.date=October+2021&rft.genre=article