?url_ver=Z39.88-2004&rft_id=10.5204%2Fthesis.eprints.212718&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Investigating+how+to+improve+consumer+engagement+with+terms+and+conditions+(T%26C)&rft.creator=Frank%2C+Yannik&rft.subject=terms+and+conditions&rft.subject=consumer+engagement&rft.subject=fairness+cues&rft.subject=habituation&rft.subject=learned+helplessness&rft.subject=T%26C&rft.subject=effortless+awareness&rft.description=Online+Terms+and+Conditions+(T%26C)+have+become+increasingly+complex+and+prevalent.+This+research+used+experimental+studies+to+examine+readership+and+investigate+effects+of+fairness+cues+on+behavioural+and+perceptual+outcomes+across+T%26C+encounters.+It+confirmed+low+readership+and+found+consistent+habituation+across+encounters%2C+even+when+fairness+cues+were+utilised+to+inform+consumers+about+T%26C+content.+Manipulating+T%26C+reasonableness%2C+results+demonstrated+the+need+for+consumers+to+easily+be+able+to+make+fairness+judgements%2C+with+fairness+cues+leading+to+significant+increases+in+unreasonable+T%26C+rejection%2C+increased+engagement%2C+feelings+of+control%2C+and+confidence.+The+research+can+be+used+to+inform+online+T%26C+regulation.&rft.publisher=Queensland+University+of+Technology&rft.date=2021&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F212718%2F8%2FYannik_Frank_Thesis.pdf&rft.rights=free_to_read&rft.rights=http%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby-nc-nd%2F4.0%2F&rft.relation=doi%3A10.5204%2Fthesis.eprints.212718&rft.relation=Frank%2C+Yannik+(2021)+Investigating+how+to+improve+consumer+engagement+with+terms+and+conditions+(T%26C).+Master+of+Philosophy+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F212718%2F&rft.identifier=Faculty+of+Business+%26+Law%3B+School+of+Advertising%2C+Marketing+%26+Public+Relations