?url_ver=Z39.88-2004&rft_id=10.5204%2Fthesis.eprints.226098&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+impact+of+signalling+environmental+consciousness+on+the+perceived+contamination+and+attractiveness+of+sustainable+clothing&rft.creator=Chau%2C+Tsoi+Ying&rft.subject=conspicuous+consumption&rft.subject=conspicuous+conservation&rft.subject=natural+preference&rft.subject=perceived+contamination&rft.subject=sustainable+fashion&rft.description=This+thesis+examines+how+the+type+of+waste+recycled+into+textiles+influences+consumers%E2%80%99+contamination+perceptions+and+other+responses+to+sustainable+clothing.+Two+experiments+were+conducted+through+online+surveys+to+examine+consumers%E2%80%99+responses+to+clothing+made+from+materials+like+recycled+coffee+grounds+and+used+plastic+bottles.+The+use+of+recycled+waste+that+is+perceived+to+be+more+natural+in+manufacturing+sustainable+clothing+reduces+consumers%E2%80%99+negative+contamination+perception+but+does+not+increase+the+product%E2%80%99s+attractiveness.+To+overcome+contamination+concerns%2C+visual+signalling+of+environmental+consciousness+through+a+logo+on+the+clothing+was+investigated%3B+however%2C+this+strategy+should+be+undertaken+with+caution.&rft.publisher=Queensland+University+of+Technology&rft.date=2021&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F226098%2F1%2FTsoi%2520Ying_Chau_Thesis.pdf&rft.rights=free_to_read&rft.rights=http%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby-nc-nd%2F4.0%2F&rft.relation=doi%3A10.5204%2Fthesis.eprints.226098&rft.relation=Chau%2C+Tsoi+Ying+(2021)+The+impact+of+signalling+environmental+consciousness+on+the+perceived+contamination+and+attractiveness+of+sustainable+clothing.+Master+of+Philosophy+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F226098%2F&rft.identifier=Faculty+of+Business+%26+Law%3B+School+of+Advertising%2C+Marketing+%26+Public+Relations