?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Bartlett%2C+Jennifer&rft.aufirst=Jennifer&rft.aulast=Bartlett&rft.volume=31&rft.atitle=Making+a+Difference+After+All%3A+The+Relationship+Between+Media+and+Strategic+Public+Relations&rft.date=2004&rft.issue=1&rft.title=Australian+Journal+of+Communication&rft.issn=0811-6202&rft.genre=article