?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=John&rft.aulast=McDonnell&rft.au=McDonnell%2C+John&rft.title=Exploring+the+Effectiveness+of+Virtual+Product+Placement+on+Recall+and+Recognition+of+New+Brands&rft.date=2005&rft.genre=bookitem