?url_ver=Z39.88-2004&rft_id=10.1177%2F13567667211042641&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Ban%2C+Joowon&rft.aufirst=Joowon&rft.aulast=Ban&rft.issn=1356-7667&rft.title=Journal+of+Vacation+Marketing&rft.date=April+2022&rft.issue=2&rft.volume=28&rft.atitle=How+service+quality+and+perceived+value+affect+behavioral+intentions+of+ecolodge+guests%3A+The+moderating+effect+of+prior+visit&rft.genre=article