?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=McDonnell%2C+John&rft.aufirst=John&rft.aulast=McDonnell&rft.title=International+Journal+of+Climate+Change%3A+Impacts+and+Responses&rft.issn=1835-7156&rft.volume=1&rft.atitle=Marketing+to+change+public+opinion+on+climate+change%3A+A+case+study&rft.issue=3&rft.date=2009&rft.genre=article