?url_ver=Z39.88-2004&rft_id=10.1080%2F0965254X.2010.525252&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Martin%2C+Brett&rft.aulast=Martin&rft.aufirst=Brett&rft.volume=18&rft.atitle=How+do+consumers+react+to+physically+larger+models%3F+Effects+of+model+body+size%2C+weight+control+beliefs+and+product+type+on+evaluations+and+body+perceptions&rft.issue=6&rft.date=2010&rft.title=Journal+of+Strategic+Marketing&rft.issn=0965-254X&rft.genre=article