?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Drift&rft.creator=Stevens%2C+Grant&rft.description=In+this+video%2C+text+floats+on+screen+amidst+a+field+of+swirling+coloured+orbs+and+a+stock+music+soundtrack.+The+text+is+sourced+from+Internet+dating+websites+and+combine+into+a+single+animated+portrait+charting+an+array+of+likes%2C+dislikes%2C+influences%2C+beliefs+and+hobbies.+This+work+examines+the+nature+of+consciousness+and+identity+in+a+contemporary+context.+It+reworks+the+languages+of+Internet+dating+websites+to+question+how+we+construct+and+communicate+our+sense+of+self.+Drawing+on+Zygmunt+Bauman%E2%80%99s+theoretical+work+on+%E2%80%9Cliquid+modernity%E2%80%9D%2C+this+work+presents+an+exaggerated+take+on+contemporary+identity+that+emphasizes+its+construction+through+consumer+tastes%2C+lifestyle+choices+and+relationships+with+popular+culture.&rft.source=The+Drift&rft.date=2010&rft.type=Non-Traditional+Research+Output&rft.format=image%2Fjpeg&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F50204%2F1%2FTheDrift6.jpg&rft.rights=free_to_read&rft.rights=http%3A%2F%2Fcreativecommons.org%2Flicenses%2Fby-nd%2F3.0%2Fau%2F&rft.relation=Stevens%2C+Grant+(2010)+The+Drift.+%5BArtefact%5D&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F50204%2F&rft.rights=Copyright+2010+Grant+Stevens&rft.rights=This+work+is+covered+by+copyright.+Unless+the+document+is+being+made+available+under+a+Creative+Commons+Licence%2C+you+must+assume+that+re-use+is+limited+to+personal+use+and+that+permission+from+the+copyright+owner+must+be+obtained+for+all+other+uses.+If+the+document+is+available+under+a+Creative+Commons+License+(or+other+specified+license)+then+refer+to+the+Licence+for+details+of+permitted+re-use.+It+is+a+condition+of+access+that+users+recognise+and+abide+by+the+legal+requirements+associated+with+these+rights.+If+you+believe+that+this+work+infringes+copyright+please+provide+details+by+email+to+qut.copyright%40qut.edu.au&rft.identifier=Creative+Industries+Faculty%3B+Institute+for+Creative+Industries+and+Innovation