?url_ver=Z39.88-2004&rft_id=10.1016%2Fj.ehbc.2004.11.013&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=Richard+S.&rft.aulast=Tay&rft.au=Tay%2C+Richard+S.&rft.issn=1744-2249&rft.title=Evidence-Based+Healthcare+and+Public+Health&rft.date=February+2005&rft.issue=1&rft.volume=9&rft.atitle=Mass+media+campaigns+reduce+the+incidence+of+drinking+and+driving&rft.genre=article