?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Tay%2C+Richard+S.&rft.aulast=Tay&rft.aufirst=Richard+S.&rft.issn=1322-1337&rft.title=Asia+Pacific+Journal+of+Transport&rft.date=2002&rft.issue=Summer&rft.volume=4&rft.atitle=Who+are+we+scaring+with+high+fear+road+safety+advertising+campaigns&rft.genre=article