?url_ver=Z39.88-2004&rft_id=10.1080%2F15389580213651&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Tay%2C+Richard&rft.aufirst=Richard&rft.aulast=Tay&rft.issue=3&rft.date=2002&rft.volume=3&rft.atitle=Exploring+the+Effects+of+a+Road+Safety+Advertising+Campaign+on+the+Perceptions+and+Intentions+of+the+Target+and+Nontarget+Audiences+to+Drink+and+Drive&rft.issn=1538-9588&rft.title=Traffic+Injury+Prevention&rft.genre=article