?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=User+centred+engineering+in+automotive+design%3A+A+shift+from+technology-driven+product+development&rft.creator=Bryant%2C+Scott+T.&rft.subject=automotive+design&rft.subject=user-centred+design&rft.subject=personas&rft.subject=designeer&rft.subject=automotive+engineering&rft.description=The+research+assessed+how+best+to+transition+engineering-based+automotive+firms+towards+more+customer-orientated+design+and+development+approaches%2C+whilst+identifying+the+main+barriers+and+concerns+facing+such+a+shift.+The+research+investigates+the+ability+of+a+firm+to+empower+individual+engineers+with+user+centred+design+tools+traditionally+used+by+designers%2C+whilst+understanding+the+company-wide+needs+to+facilitate+their+implementation.&rft.publisher=Queensland+University+of+Technology&rft.date=2015&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F84793%2F1%2FScott_Bryant_Thesis.pdf&rft.rights=free_to_read&rft.relation=Bryant%2C+Scott+T.+(2015)+User+centred+engineering+in+automotive+design%3A+A+shift+from+technology-driven+product+development.+Masters+by+Research+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F84793%2F&rft.identifier=Creative+Industries+Faculty%3B+Science+%26+Engineering+Faculty%3B+School+of+Design%3B+Smart+Transport+Research+Centre