?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Xavier%2C+Robina&rft.aufirst=Robina&rft.aulast=Xavier&rft.volume=6&rft.atitle=Exploring+Strategy%3A+What+Public+Relations+Strategy+Means+in+Practice&rft.date=2006&rft.issue=2&rft.title=Asia+Pacific+Public+Relations+Journal&rft.issn=1440-4389&rft.genre=article