?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Lewis%2C+Ioni&rft.aulast=Lewis&rft.aufirst=Ioni&rft.title=The+Third-Person+Effect+and+the+Acceptance+of+Threatening+Road+Safety+Television+Advertising%3A+Are+Current+Advertisements+Ineffective+for+Male+Road+Users%3F&rft.date=2003&rft.genre=proceeding