?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=A+user+acceptance+model+of+web+personalization+systems&rft.creator=Md+Amin%2C+Mohd+Afandi&rft.subject=web+personalization%2C+measuring+success%2C+user+acceptance%2C+IS+theories&rft.description=Research+on+web+personalization+techniques+for+collecting+and+analysing+web+data+in+order+to+deliver+personalized+information+to+users+is+in+an+advanced+state.+Many+metrics+from+the+computational+intelligence+field+have+been+developed+to+evaluate+the+algorithmic+performance+of+Web+Personalization+Systems+(WPSs).+However%2C+measuring+the+success+of+a+WPS+in+terms+of+user+acceptance+is+difficult+until+the+WPS+is+deployed+in+practice.+In+summary%2C+many+techniques+exist+for+delivering+personalized+information+to+a+user%2C+but+a+comprehensive+measure+of+the+success+in+WPSs+in+terms+of+human+interaction+and+behaviour+does+not+exist.%0D%0A%0D%0AThis+study+aims+to+develop+a+framework+for+measuring+user+acceptance+of+WPSs+from+a+user+perspective.+The+proposed+framework+is+based+on+the+unified+theory+of+acceptance+and+use+of+technology+(UTAUT).+The+antecedents+of+user+acceptance+are+described+by+indicators+based+on+four+key+constructs%2C+i.e.+performance+expectancy+(PE)%2C+effort+expectancy+(EE)%2C+social+influence+(SI)%2C+and+facilitating+conditions+(FC).+All+these+constructs+are+underpinned+by+Information+Systems+(IS)+theories+that+determine+the+intention+to+use+(BI)+and+the+actual+use+(USE)+of+a+technology.%0D%0A%0D%0AA+user+acceptance+model+was+proposed+and+validated+using+structural+equation+modelling+(SEM)+via+the+partial+least+squares+path+modelling+(PLS-PM).+Four+user+characteristics+(i.e.+gender%2C+age%2C+skill+and+experience)+have+been+chosen+for+testing+the+moderating+effects+of+the+four+constructs.+The+relationship+between+the+four+constructs+in+regard+to+BI+and+USE+has+been+validated+through+moderating+effects%2C+in+order+to+present+an+overall+view+of+the+extent+of+user+acceptance+of+a+WPS.%0D%0A%0D%0AResults+from+response+data+analysis+show+that+the+acceptance+of+a+WPS+is+determined+through+PE%2C+EE+SI%2C+and+FC.+The+gender+of+a+user+was+found+to+moderate+the+relationship+between+performance+expectancy+of+a+WPS+and+their+behavioural+intention+in+using+a+WPS.+The+effect+of+behavioural+intention+on+the+use+of+WPS+is+higher+for+a+group+of+females+than+for+males.+Furthermore%2C+the+proposed+model+has+been+tested+and+validated+for+its+explanation+power+of+the+model+and+effect+size.+The+current+study+concluded+that+predictive+relevance+of+intention+to+use+a+WPS+is+more+effective+than+the+actual+WPS+usage%2C+which+indicated+that+intention+to+use+has+more+prediction+power+for+describing+a+user+acceptance+of+a+WPS.%0D%0A%0D%0AThe+implications+of+these+measures+from+the+computational+intelligent+point+of+view+are+useful+when+a+WPS+is+implemented.+For+example%2C+the+designer+of+a+WPS+should+consider+personalized+design+features+that+enable+the+delivery+of+relevant+information%2C+sharing+to+other+users%2C+and+accessibility+across+many+platforms%2C+Such+features+create+a+better+web+experience+and+a+complete+security+policy.+These+measures+can+be+utilized+to+obtain+a+higher+attention+rate+and+continued+use+by+a+user%3B+the+features+that+define+user+acceptance+of+a+WPS.&rft.publisher=Queensland+University+of+Technology&rft.date=2012&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2Feprints.qut.edu.au%2F98965%2F1%2FMohd%2520Afandi%2520bin%2520Md%2520Amin%2520Thesis.PDF&rft.rights=free_to_read&rft.relation=Md+Amin%2C+Mohd+Afandi+(2012)+A+user+acceptance+model+of+web+personalization+systems.+PhD+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2Feprints.qut.edu.au%2F98965%2F