Browse By Person: Healy, Marilyn

Mathews, Shane, Bianchi, Constanza, Perks, Keith, Healy, Marilyn, & Wickramasekera, Rumintha (2016) Internet marketing capabilities and international market growth. International Business Review, 25(4), pp. 820-830.

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Mathews, Shane, Healy, Marilyn, & Wickramasekera, Rumintha (2012) The Internetalisation of information, knowledge, and interaction components of the firm's internationalisation process. Journal of Marketing Management, 28(5 - 6), pp. 733-754.

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Mathews, Shane & Healy, Marilyn (2008) 'From garage to global': the internet and international market growth, an SME perspective. International Journal of Internet Marketing and Advertising, 4(2 - 3), pp. 179-196.

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Mathews, Shane & Healy, Marilyn (2007) The Internet and Information Capability Reduces Perceived Risk Of Internationalisation: An Australian SME Perspective. International Journal of Organisational Behaviour, 12(1), pp. 71-87.

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Mathews, Shane W., Healy, Marilyn J., & Ali, Yunus (2006) A comparative evaluation of the Internet’s influence on international market penetration and development growth strategies of Australian SME’s. In Australia & New Zealand Marketing Academy Annual Conference, 2006-12-04 - 2006-12-06.

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Mathews, Shane & Healy, Marilyn (2006) 'From Garage to Global': The Internet's Influence on International Market Growth: An Australian SME Perspective. In Massey, C (Ed.) Proceedings of the 51st International Council for Small Business World Conference. International Council for Small Business, CD Rom, pp. 1-12.

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Mathews, Shane, Healy, Marilyn, & Ali, Yunus (2006) The Internet and International Market Growth: A Model Development. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings. Australia and New Zealand Marketing Academy, CD Rom, pp. 1-8.

Mathews, Shane & Healy, Marilyn (2005) A Comparative Evaluation of the Internets Influence on International Market Penetration and Development Strategies of Australian SME's. In Edwards, R (Ed.) The Impact of Multinational Enterprises on the Business and Social Environment and Trade Agreements in the Asian Region. Monash University, CD Rom, pp. 1-21.

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Rivers, Cheryl, Yang, Xiaohua, Ratten, Vanessa, & Healy, Marilyn (2005) Corporate Social Responsibility in different societies: The interplay of organisational and social context on understanding of CSR. In Edward, R (Ed.) The Impact of Multinational Enterprises on the Business and Social Environment and Trade Agreements in the Asian Region. Monash University, CD ROM, pp. 1-20.

Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2005) "From garage to global." An exploration of the Internets influence on international market growth strategies; An Australian small firm perspective. In Asia Pacific Decision Science Institute 2005 : Collaborative Decision Making in the Internet Era, 2005-06-28 - 2005-07-02.

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Schmelter, Lydia & Healy, Marilyn (2005) Not happy, Jane - online consumer complaint response in Germany and Australia. In Edwards, R (Ed.) Australia and New Zealand International Business Academy (ANZIBA) Conference 2005. Monash University, CD ROM, pp. 1-21.

Morton, Ann-Louise, Rivers, Cheryl, & Healy, Marilyn (2004) Beyond the Bubbles: Identifying Other Purchase Decision Variables Beyond Country of Origin Effect that make Australians buy Champagne. In Mahony, G & Fisher, G (Eds.) ANZIBA Conference Proceedings 2004: Dynamism and Challenges in Internationalisation. University of Canberra, Canberra, Australia, pp. 1-20.

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Schmelter, Lydia & Healy, Marilyn (2004) How Does Your Label Bring Your Product to the Table? Comparative Analysis of Food Labelling Regulations Between Germany and Australia as an Investigation of the Degree of Harmonisation of Food Safety Regulations. In Mahony, G & Fisher, G (Eds.) Dynamism and Challenges in Internationalisation. Proceedings of the 2004 Conference of the Australia-New Zealand International Business Academy (ANZIBA Conference). Proceedings 2004:. The Division of Business, Law and Information Sciences, University of Canberra, Canberra, Australia, pp. 1-20.

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Mathews, Shane & Healy, Marilyn (2004) Internationalisation: International Market Growth Strategies in a Digital Environment. In Wiley, J & Thirkell, P (Eds.) ANZMAC 2004, Market Accountabilities and Responsibilities. Conference Proceedings. Victoria University of Wellington, CD ROM, pp. 1-8.

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Steffens, Paul, Matthews, Judy, & Healy, Marilyn (2004) Network Governance of R&D: Purchaser - Provider Partnerships in a Public Sector Agency. In McKeirnan, P (Ed.) British Academy of Management (BAM) Annual Conference. Management Futures. University of St Andrews, Scotland, pp. 1-22.

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Healy, Marilyn (2003) International Market Entry of Small Australian Manufacturing Jewellers. In McLachlan, Eleanor (Ed.) The Challenge of International Business. University of Otago, New Zealand, pp. 1-17.

Hastings, Kathleen & Healy, Marilyn (2001) The Innovation Chain: A Strategic Approach to Gaining a Competitive Advantage. In ANZMAC 2001 - Bridging Marketing Theory and Practice (CD Rom). Massey University, Auckland, New Zealand.

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