Browse By Person: Morse, Alex

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Chapter in Book, Report or Conference volume

, , & (2003) The Antecedent Role of Individual Differences in Motivation, Perseverance and the Protection of High Innovation Goals. In Kehoe, William J & Whitten, Linda K (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes. Society for Marketing Advances, United States of America, pp. 61-65.

& (2003) A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals. In Kennedy, Rachel (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries , Knowledge and Contribution. School of Marketing, University of South Australia, Australia, South Australia, Adelaide, pp. 1337-1343.

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