Browse By Person: Pike, Steven

Kotsi, Filareti & Pike, Steven (2020) Destination brand positioning theme development based on consumers’ personal values. Journal of Hospitality and Tourism Research. (In Press)

Pike, Steven & Kotsi, Filareti (2020) Perceptions of stopover destinations during long haul air travel: A mixed methods research approach in four countries. Tourism Analysis.

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Pike, Steven, Dam, Lien, & Beatson, Amanda (2019) Social media gratifications in the context of international travel planning: The use of the Repertory Test method. Acta Turistica.

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Pike, Steven, Jin, HS, & Kotsi, Filareti (2019) There is nothing so practical as good theory for tracking destination image over time. Journal of Destination Marketing and Management, 14, Article number: 100387 1-10.

Kotsi, Filareti, Pike, Steven, & Gottlieb, Udo (2018) Consumer-based brand equity (CBBE) in the context of an international stopover destination: Perceptions of Dubai in France and Australia. Tourism Management, 69, pp. 297-306.

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Pike, Steven (2018) Destination marketing organisations. In Volo, S, Scott, N, Cooper, C, & Gartner, W C (Eds.) The SAGE handbook of tourism management: Applications of theories and concepts to tourism. SAGE Publications Ltd, United Kingdom, pp. 129-153.

Pike, Steven (2018) Personal construct theory and the repertory test in destination image research. In Nunkoo, R (Ed.) Handbook of research methods for tourism and hospitality management (Handbooks of Research Methods in Management series). Edward Elgar Publishing, United Kingdom, pp. 222-230.

Pike, Steven & Ives, Charlie (2018) The restructuring of New Zealand's regional tourism organisations. Journal of Destination Marketing and Management, 9, pp. 371-373.

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Pike, Steven & Kotsi, Filareti (2018) Stopover destination image - perceptions of Dubai, United Arab Emirates, among French and Australian travellers. Journal of Travel and Tourism Marketing, 35(9), pp. 1160-1174.

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Pike, Steven, Kotsi, Filareti, & Tossan, Vesselina (2018) Stopover destination image: A comparison of salient attributes elicited from French and Australian travellers. Journal of Destination Marketing and Management, 9, pp. 160-165.

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Pike, Steven (2018) Tourism marketing for small businesses. Goodfellow Publishers, United Kingdom.

Pike, Steven, Gentle, Jane, Kelly, Louise, & Beatson, Amanda (2018) Tracking brand positioning for an emerging destination: 2003 to 2015. Tourism and Hospitality Research, 18(3), pp. 286-296.

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Pike, Steven (2017) Destination positioning and temporality: Tracking relative strengths and weaknesses over time. Journal of Hospitality and Tourism Management, 31, pp. 126-133.

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Pike, Steven & Bianchi, Constanza (2016) Destination brand equity for Australia: Testing a model of CBBE in short-haul and long-haul markets. Journal of Hospitality and Tourism Research, 40(1), pp. 114-134.

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Pike, Steven (2016) Destination image: Identifying baseline perceptions of Brazil, Argentina and Chile in the nascent Australian long haul travel market. Journal of Destination Marketing and Management, 5(2), pp. 164-170.

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Pike, Steven (2016) Destination marketing organizations - Research opportunities in an era of uncertainty. In International Conference on Tourism, 2016-06-29 - 2016-07-02.

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Pike, Steven (2016) Destination marketing: an international perspective, M. Kozak, N. Kozak (Eds.). Routledge Advances in Tourism. Abingdon, Oxon (2016). [Book review]. Tourism Management, 56, pp. 205-206.

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Pike, Steven (2016) Destination marketing: Essentials, 2nd Edition. Routledge, United Kingdom.

Granville, Francesca, Mehta, Amisha, & Pike, Steven (2016) Destinations, disasters and public relations: Stakeholder engagement in multi-phase disaster management. Journal of Hospitality and Tourism Management, 28, pp. 73-79.

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Pike, Steven (2016) Perceptions of destinations don't change much over time. Inside Tourism, 1064, pp. 8-9.

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Pike, Steven & Kotsi, Filareti (2016) Stopover destination image: Using the Repertory Test to identify salient attributes. Tourism Management Perspectives, 18, pp. 68-73.

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Pike, Steven (2015) Destination brand performance measurement over time: Tracking consumer perceptions of a competitive set of destinations over a 10 year period. Acta Turistica, 27(2), pp. 135-164.

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Pike, Steven (2014) Destination brand performance measurement over time. In Kozak, M & Woodside, A G (Eds.) Tourists' perceptions and assessments [Advances in Culture, Tourism and Hospitality Research, Volume 8]. Emerald Group Publishing Limited, United Kingdom, pp. 111-120.

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Pike, Steven & Page, Stephen (2014) Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, pp. 202-227.

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Glavas, Charmaine, Pike, Steven, & Mathews, Shane (2014) Internet-enabled tourism entrepreneurs: International entrepreneurial values elicited through repertory test and laddering analysis. International Journal of Tourism Research, 16(1), pp. 44-55.

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Bianchi, Constanza, Pike, Steven, & Lings, Ian (2014) Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE). Tourism Management, 42, pp. 215-223.

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Pike, Steven & Bianchi, Constanza (2013) Destination branding performance measurement for practitioners. In International Conference on Tourism, 2013-06-10 - 2013-06-13.

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Pike, Steven & Bianchi, Constanza (2013) Destination branding performance measurement: A non-technical discussion for practitioners. Luyou Xuekan [Tourism Tribune], 28(1), pp. 13-15.

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Pike, Steven (2013) Destination marketing and management - Theories and applications [Book Review]. Tourism Management: research, policies, practice, 34, pp. 247-248.

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Pike, Steven (2013) Measuring a destination's brand equity between 2003 and 2012 using the consumer-based brand equity (CBBE) hierarchy. In Consumer Psychology of Tourism, Hospitality and Leisure Symposium, 2013-06-01 - 2013-06-05.

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Pike, Steven (2012) Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis. Tourism Management, 33(1), pp. 100-107.

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Murdy, Samantha, Pike, Steven, & Lings, Ian (2012) The development of a model to measure destination brand performance across travel contexts. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012, 2012-12-03 - 2012-12-05.

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Pike, Steven & Kerr, Gayle (2012) Employer brand attributes: a comparison of the perspectives of prospective employees and expert opinion. In Bagnoli, C & Gavriletea, M (Eds.) Proceedings of the IABE-2012 Venice - Summer Conference. International Academy of Business and Economics (IABE), www.iabe.eu.

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Pike, Steven, Knott, Katherine, & Newton, Cameron (2012) Perceptions of charities and the ultimate gift: the use of the Repertory Test to elicit salient bequest decision criteria. International Review on Public and Nonprofit Marketing, 9(2), pp. 119-136.

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Pike, Steven & Murdy, Sam (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. In Gursoy, D, Sigala, M, Chionis, D, & Christou, E (Eds.) Proceedings of the 2nd Advances in Hospitality and Tourism Marketing and Management Conference.

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Murdy, Samantha & Pike, Steven (2012) Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis. Tourism Management, 33(5), pp. 1281-1285.

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Bianchi, Constanza & Pike, Steven (2011) Antecedents of destination brand loyalty for a long-haul market: Australia's destination loyalty among Chilean travelers. Journal of Travel and Tourism Marketing, 28(7), pp. 736-750.

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Pike, Steven & Mason, Russell (2011) Destination competitiveness through the lens of brand positioning: the case of Australia's Sunshine Coast. Current Issues in Tourism, 14(2), pp. 169-182.

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Pike, Steven, May, Trish, & Bolton, Robyn (2011) DMO governance - Reflections from a former marketing team. Journal of Travel and Tourism Research, Fall, pp. 117-133.

Glavas, Charmaine, Pike, Steven, & Mathews, Shane (2011) International entrepreneurial values elicited through repertory test and laddering analysis: An SME, internet-enabled tourism perspective. In Lim, N C (Ed.) Proceedings of the 2011 Academy of International Business (AIB) Southeast Asia Regional Conference. Hong Kong Institute of Business Studies (HKIBS), Lingnan University, Hong Kong, pp. 1-24.

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Pike, Steven & Bianchi, Constanza (2011) Modeling destination brand equity in an emerging long haul market. In Travel and Tourism Research Association European Chapter Conference 2011, 2011-04-11 - 2011-04-13.

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Pike, Steven, Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organizations. Journal of Travel Research, 50(4), pp. 443-453.

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Bianchi, Constanza & Pike, Steven (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In Ko, E (Ed.) Proceedings of the 2010 Global Marketing Conference. Korean Academy of Marketing Science, Korea, pp. 1-23.

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Pike, Steven, Bianchi, Constanza, Kerr, Gayle, & Patti, Charles (2010) Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market. International Marketing Review, 27(4), pp. 434-449.

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Pike, Steven (2010) Destination branding case study: Tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(10), pp. 124-139.

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Pike, Steven (2010) Destination positioning opportunities elicited through the repertory test with laddering analysis. In Lowry, L & Milman, A (Eds.) Proceedings of The 2010 International Sounds and Tates of Tourism Education Conference. ISTTE, United States of America, pp. 1-15.

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Murdy, Samantha, Pike, Steven, & Lings, Ian (2010) In pursuit of tourism destination brand loyalty: visitor relationship management orientation of destination marketing organisations. In Proceedings of the 6th International Colloquium: Academy of Marketing SIG on Brand Identity and Corporate Reputation. Academy of Marketing, Spain, pp. 1-39.

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Pike, Steven & Larkin, Ingrid (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231.

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Pike, Steven (2010) Marketing turistickog odredista: pristup integriranih markentiskih komunikacija (Destination marketing: an integrated marketing communication approach). M Plus, Croatia.

Bianchi, Constanza & Pike, Steven (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Luxton, S (Ed.) Proceedings from the Australia and New Zealand Marketing Academy Conference 2009: Sustainable Marketing and Management. Promaco Conventions Pty Ltd, Australia, Western Australia, Bateman, pp. 1-8.

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Pike, Steven D. (2009) Book review of Donald, S.H., & Gammack, J.G. 2007. Tourism and the Branded City : Film and Identity in the Pacific Rim. Aldershot : Ashgate. Tourism Recreation Research, 34(1).

Scott, Noel & Pike, Steven (2009) Destination brand equity among the host community - a potential sources of competitive advantage for DMOs: the case of Brisbane, Australia. Acta Turistica, 21(2), pp. 160-183.

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Pike, Steven (2009) Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), pp. 857-866.

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Pike, Steven & Schultz, Don (2009) How relevant is tourism research? Tourism Recreation Research, 34(3), pp. 326-328.

Pike, Steven D. (2008) Book review: Ford, R.C., & Peeper, W.C. 2008. Managing Destination Marketing Organizations. Orlando: ForPer Publications. Tourism Management, 29(6), p. 1246.

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 2008-02-11 - 2008-02-14.

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Pike, Steven (2008) 100% pure New Zealand. In Bush, R P, Lukas, B A, Hair J, J F, Miller, K E, & Ortinau, D J (Eds.) Marketing research [2nd edition]. McGraw-Hill Australia, Australia, pp. 59-60.

Pike, Steven (2008) Destination Branding - Analysing Brand Equity for Queensland's Coral Coast. In Patiar, A, Ternel, M, Fredline, L, & Ricardson, S (Eds.) CAUTHE 2008: Tourism and Hospitality Research, Training and Practice: Where the 'bloody hell' are we? Griffith University, Australia, pp. 653-669.

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Pike, Steven (2008) Destination Branding - Tracking Brand Equity for a Competitive Set of Near-Home Destinations. In Clark, H (Ed.) 2008 ISTTE Conference Proceedings. International Society of Travel and Tourism Educators, United States of America, Michigan, St Clair Shores, pp. 212-229.

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Pike, Steven (2008) Destination Marketing: An Integrated Marketing Communication Approach. Butterworth-Heinemann, Australia.

Pike, Steven (2008) Five Limitations of Destination Brand Image Questionnaires. Tourism Recreation Research, 33(3), pp. 361-363.

Pike, Steven (2007) Avoiding Uninformed Responses in Destination Image Questionnaires. In Hu, C (Ed.) Proceedings of Research and Academic Papers in the 2007 Annual International Society of Travel and Tourism Educators Conference. International Society of Travel & Tourism Educators, CD Rom, pp. 203-212.

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Pike, Steven D. (2007) Book review : Frew, A.J., (Ed). Information and Communication Technologies in Tourism 2005. New York: Springer Wien. Tourism Management, 28(1), pp. 325-327.

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Pike, Steven D. (2007) Book review of Hitz, M., Sigala., M., & Murphy. J, (Eds). Information and Communication Technologies in Tourism 2006. Tourism Management, 28(4), pp. 1144-1145.

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Pike, Steven (2007) A Cautionary Tale Of A Resort Destination's Self-Inflicted Crisis. Journal of Travel and Tourism Marketing, 23(2/3/4), pp. 73-82.

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Pike, Steven D. (2007) Conference report : International Conference on Destination Branding and Marketing for Regional Tourism Development. December 8-10 2005. Macau. Tourism Management, 28(2), pp. 630-631.

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Pike, Steven (2007) Consumer-Based Brand Equity for Destinations: Practical DMO Performance Measures. Journal of Travel and Tourism Marketing, 22(1), pp. 51-61.

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Pike, Steven (2007) Destination Image Literature - 2001 to 2007. Acta Turistica, 19(2), pp. 107-125.

Pike, Steven (2007) Destination Image Questionnaires: The Trial of a 'Don't Know' Option. Journal of Travel and Tourism Research, pp. 151-160.

Pike, Steven (2007) Repeat Visitors - An Exploratory Investigation of Responses by Regional Tourism Organisations. Journal of Travel and Tourism Research, Spring, pp. 1-13.

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Pike, Steven (2007) Repertory Grid Analysis in Group Settings to Elicit Salient Destination Image Attributes. Current Issues in Tourism, 10(4), pp. 378-392.

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Pike, Steven (2006) A Case Study of a Resort Destination's Rise and Fall and Rise In Line with Government Intervention. In Hu, C (Ed.) Imagining the Future of Travel and Tourism Education: Annual Conference Proceedings of Research and Academic Papers Volume XVIII. International Society of Travel & Tourism Educators, CD ROM, pp. 193-205.

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Pike, Steven (2006) Destination decision sets: a longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing, 12(4), pp. 319-328.

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Pike, Steven (2006) Destination Marketing Meets Clinical Psychology: Trialling a Group Application of Repertory Grid. In Aktas, A (Ed.) New Perspectives and Values in World Tourism & Tourism Management in the Future. Akdeniz University Alanya Faculty of Business, Turkey, Alanya, Kestel, pp. 147-161.

Pike, Steven (2006) Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations. In Sigala, M, Tsartas, P, & Christou, E (Eds.) Proceedings 24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality. University of the Aegean, CD ROM, pp. 1-7.

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Pike, Steven (2005) Benchmarking Consumer-based Brand Equity for an Emerging Destination. In Moisey, R N & McGehee, N G (Eds.) 'The Three R's: Research, Results, Rewards': Travel and Tourism Research Association 36th Annual Conference Proceedings (TTRA 2005). Travel and Tourism Research Association (TTRA), CD Rom, pp. 65-70.

Pike, Steven (2005) Destination Brand Performance Measures - A Consumer Based Brand Equity Approach. In So, S & Dioko, L (Eds.) International Conference on Destination Branding and Marketing for Regional Tourism Development: Conference Proceedings. Institute for Tourism Studies and Purdue University, CD Rom, pp. 257-264.

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Pike, Steven & Larkin, Ingrid (2005) Longitudinal Student Evaluations of a Postgraduate Unit Using Importance-Performance Analysis. In Purchase, S (Ed.) ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings. University of Western Australia Business School, Australia, pp. 173-179.

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Pike, Steven (2005) Tourism Destination Branding Complexity. Journal of Product and Brand Management, 14(4), pp. 258-259.

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Pike, Steven (2005) Tourism Destination Preferences: A Longitudinal Analysis of Consumer Decision Sets. In Sigala, M & Christou, E (Eds.) Facing Change in Tourism and Hospitality. European Federation of International CHRIE, France, Paris, pp. 1-7.

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Pike, Steven (2004) Destination brand positioning slogans - towards the development of a set of accountability criteria. Acta Turistica, 16(2), pp. 102-124.

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Pike, Steven (2004) Destination Marketing Organisations. Advances in Tourism Research series. Elsevier, Oxford, United Kingdom.

Pike, Steven & Ryan, Chris (2004) Destination Positioning Analysis Through a Comparison of Cognitive, Affective, and Conative Perceptions. Journal of Travel Research, 42(4), pp. 333-342.

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Pike, Steven (2004) Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference. www.vuw.ac.nz/anzmac, New Zealand, pp. 1-7.

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Pike, Steven (2004) Short break holidays: Consumer sanity and destination loyalty. In Foot, D, Lobo, F, Cooper, C, Perdue, R, Woeber, K, Manente, M, et al. (Eds.) Proceedings of the 2nd Biennial Leisure Futures Conference: Changing patterns and use of leisure time. Center for Tourism and Service Economics / European Academy of Bozen-Bolzano, EURAC research, Italy, pp. 1-12.

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Pike, Steven (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Cooper, C, Solnet, D, Arcodia, C, & Whitford, M (Eds.) Proceedings of the 14th Council for Australian University Tourism and Hospitality Education Annual Conference 2004. Council for Australian University Tourism and Hospitality Education, Australia, pp. 577-586.

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Pike, Steven (2004) The Use of Repertory Grid Analysis and Importance-Performance Analysis to Identify Determinant Attributes of Universities. Journal of Marketing for Higher Education, 14(2), pp. 1-18.

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Pike, Steven D. (2003) Review: "Information and Communication Technologies in Tourism 2003" edited by Frew, A.J., Hitz, M., & O’Connor, P. Tourism Management, 26(1), pp. 116-117.

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Pike, Steven D. (2003) Book review of Baum, T & Lundtorp, S. (Eds.) "Seasonality in Tourism". Tourism Management, 24(3), pp. 346-347.

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Pike, Steven D. & Ryan, Chris A. (2003) Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions. In The Council for Australia University and Hospitality Education Conference, 2003-02-05 - 2003-02-08.

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Pike, Steven D. (2003) ‘Hot chicks’, ‘better parties’ or academic stuff : perceptions of a regional university campus using Repertory Grid Analysis and Importance-performance Analysis. In Australia New Zealand Marketing Academy Conference, 2003-12-01 - 2003-12-01.

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Ryan, Chris & Pike, Steven (2003) Maori-based tourism in Rotorua: Perceptions of place by domestic visitors. Journal of Sustainable Tourism, 11(4), pp. 307-321.

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Pike, Steven (2003) Tourism PhD reflection. Tourism Review, 58(1), pp. 16-18.

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Pike, Steven D. (2003) A Tourism PhD Reflection. Tourism Review, 58(1), pp. 16-18.

Pike, Steven (2003) The use of repertory grid analysis to elicit salient short-break holiday destination attributes in New Zealand. Journal of Travel Research, 41(3), pp. 315-319.

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Pike, Steven D. (2002) Positioning as a source of competitive advantage: Benchmarking Rotorua’s position as a domestic short break holiday destination. PhD thesis, University of Waikato.

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Pike, Steven (2002) Destination Image Analysis: A Review of 142 Papers from 1973-2000. Tourism Management, 23(5), pp. 541-549.

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Pike, Steven D. (2002) Factor-analytic extension of importance-performance analysis for identifying the positions of short break holiday destinations. In 8th Annual Asia Pacific Tourism Association Conference, 2002-07-01 - 2002-07-01. (Unpublished)

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Pike, Steven (2002) ToMA as a Measure of Competitive Advantage for Short Break Holiday Destinations. The Journal of Tourism Studies, 13(1), pp. 9-19.

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Pike, Steven (2002) The Use of Importance-Performance Analysis to Identify Determinant Short Break Destination Attributes in New Zealand. Pacific Tourism Review, 6(1), pp. 23-33.

Pike, Steven D. (2001) Conference report: Lights, Camera, Action : Spotlight on Tourism in the New Millennium. 31st Annual Travel and Tourism Research Association Conference. Tourism Management, 22(5), pp. 581-582.

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