Browse By Person: Tuzovic, Sven

Mattison Thompson, Frauke & Tuzovic, Sven (2020) Why organizational loyalty programs cannot prevent switching. Journal of Services Marketing, 34(2), pp. 207-222.

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Tuzovic, Sven (2020) Designing short-term, faculty-led study abroad programs: A value co-creation framework. In Velliaris, D.M. (Ed.) Academic mobility programs and engagement: Emerging research and opportunities. IGI Global, United States of America, pp. 57-79.

Kabadayi, Sertan, O'Connor, Genevieve, & Tuzovic, Sven (2020) Viewpoint: The Impact of Coronavirus on Service Ecosystems as Service Mega-Disruptions. Journal of Services Marketing. (In Press)

Paluch, Stefanie & Tuzovic, Sven (2019) Persuaded self-tracking with wearable technology: carrot or stick? Journal of Services Marketing, 33(4), pp. 436-448.

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Tuzovic, Sven (2019) Treat or trick: We asked people how they feel about sharing fitness data with insurance companies. The Conversation, July, pp. 1-4, 8 July 2019. [Featured article]

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Thompson, Frauke Mattison, Tuzovic, Sven, & Braun, Corina (2019) Trustmarks: Strategies for exploiting their full potential in e-commerce. Business Horizons, 62(2), pp. 237-247.

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Burns, Kara & Tuzovic, Sven (2019) Conceptualizing health consumer engagement: An extended framework of resource integration, co-creation and engagement. In Sprott, D E & Hollebeek, L D (Eds.) Handbook of Research on Customer Engagement. Edward Elgar Publishing.

Sartori Do Amaral, Carla, Chamorro-Koc, Marianella, Beatson, Amanda, & Tuzovic, Sven (2019) Enabling self-determination through transformative service design and digital technologies: studying mobility experiences of people with disability. In Evans, M (Ed.) Proceedings of the International Association of Societies of Design Research Conference 2019. Manchester Metropolitan University, United Kingdom, pp. 1-16.

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Sartori Do Amaral, Carla, Chamorro-Koc, Marianella, Beatson, Amanda T., & Tuzovic, Sven (2019) Participants as the experts: A design perspective on transformative research enquire. In 17th Qualitative Methods Conference, 2019-05-01, Brisbane, Australia.

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Tuzovic, Sven, Beirão, Gabriela, & Kuppelwieser, Volker (2018) The diffusion of wearable health technology: Investigating adoption drivers of fitness trackers across lead versus lag markets. In 27th Annual Frontiers in Service Conference, 2018-09-06 - 2018-09-09. (Unpublished)

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Georgi, Dominik & Tuzovic, Sven (2018) Airbnb versus Booking.com: What drives the customer experience? In Australian and New Zealand Marketing Academy Conference, 2018-12-03 - 2018-12-05, Australia.

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Tuzovic, Sven & Paluch, Stefanie (2018) Alexa - What's on my shopping list? Investigating consumer perceptions of voice-controlled devices. In SERVSIG Conference Proceedings 2018 Paris: Opportunities for services in a challenging world. SERVSIG, France, pp. 107-110.

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Tuzovic, Sven & Paluch, Stefanie (2018) Conversational commerce - A new era for service business development? In Bruhn, M & Hadwich, K (Eds.) Service business development: Strategien - innovationen - geschaftsmodelle (Volume 1). Springer Gabler, Germany, pp. 81-100.

Tuzovic, Sven, Wirtz, Jochen, & Heracleous, Loizos (2018) How do innovators stay innovative? A longitudinal case analysis. Journal of Services Marketing, 32(1), pp. 34-45.

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Guido, Jorge Carlos Fiestas Lopez & Tuzovic, Sven (2018) Leveraging location-based services to disrupt retail showrooming. In 2018 Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2018-12-03 - 2018-12-05.

Sartori Do Amaral, Carla, Chamorro-Koc, Marianella, Beatson, Amanda, & Tuzovic, Sven (2018) A transformative design framework for online service delivery to enable self-determination. In Doctoral Consortium at OzCHI 2018: 30th Australian Conference on Human-Computer Interaction (HCI), 2018-12-05 - 2018-12-07. (Unpublished)

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Tuzovic, Sven (2017) Why social media marketing? 5 ways social media can help your business. In Bank of Queensland (BOQ) Stones Corner - Get to Know Your Local, 2017-11-16 - 2017-11-16. (Unpublished)

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Tuzovic, Sven, Kuppelwieser, Volker, & Bianchi, Constanza (2017) Adoption of smart health wearables: An empirical analysis in Chile and the U.S. In International Research Symposium on Service Excellence in Management, 2017-06-12 - 2017-06-15.

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Tuzovic, Sven, Mathews, Shane, & Finsterwalder, Joerg (2017) Customer engagement during disasters: A netnographic case study. In 2017 Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2017-12-04 - 2017-12-06.

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Tuzovic, Sven, Glavas, Charmaine, & Simpson, Merlin (2017) International marketing curricula in a global services economy - What is missing? A leximancer analysis of course contents. Journal of International Business Education, 12, pp. 155-180.

Tuzovic, Sven, Glavas, Charmaine, & Simpson, Merl (2017) International marketing curricula in higher education: Investigating potential content and learning gaps. In 41st Annual Marketing Educators’ Association Conference, 2017-04-06 - 2017-04-08.

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Tuzovic, Sven & Batt, Verena (2017) Investigating the dual role of price on consumers’ purchase intentions of hedonic versus utilitarian products. In 21st Academy of Marketing Science World Marketing Congress, 2017-06-27 - 2017-06-29.

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Paluch, Stefanie & Tuzovic, Sven (2017) Leveraging pushed self-tracking in the health insurance industry: How do individuals perceive smart wearables offered by insurance organization? In Ramos, I, Krcmar, H, & Tuunainen, V (Eds.) Proceedings of the 25th European Conference on Information Systems (ECIS). Association for Information Systems (AIS), http://aisel.aisnet.org/ecis2017/, pp. 2732-2743.

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Tuzovic, Sven & Mathews, Shane (2017) Points for fitness: How smart wearable technology transforms loyalty programs. In Bruhn, M & Hadwich, K (Eds.) Dienstleistungen 4.0: Geschaftsmodelle - Wertschopfung - Transformation. Band 2. Forum Dienstleistungsmanagement. Springer Gabler, Germany, pp. 445-463.

Tuzovic, Sven, Kuppelwieser, Volker, Bianchi, Constanza, & Giraldo Oliveros, Mario (2017) The quantified self movement: Comparing perceptions and adoption of fitness trackers between U.S. and Latin American consumers. In 26th Annual Frontiers in Service Conference, 2017-06-23 - 2017-06-25. (Unpublished)

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Braun, Corina, Tuzovic, Sven, Bruhn, Manfred, & Hadwich, Karsten (2017) The role of fit, supplier integration, and close collaboration in servitization. In International Reaserch Symposium, 2017-06-12 - 2017-06-15.

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Tuzovic, Sven & Braun, Corina (2016) Customer experience of mobile app service failures: Investigating (Halo) effects of app inaccessibility. In 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2016-12-05 - 2016-12-07.

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Tuzovic, Sven (2016) The holy grail of wearable health and fitness technology. In QUT School of Advertising, Marketing and Public Relations Business Breakfast Series, 2016-03-11 - 2016-03-11. (Unpublished)

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Tuzovic, Sven & Kuppelwieser, Volker (2016) Developing a framework of service convenience in health care: An exploratory study for a primary care provider. Health Marketing Quarterly, 33(2), pp. 127-148.

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Georgi, Dominik & Tuzovic, Sven (2016) Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media: an empirical analysis. International Journal of Internet Marketing and Advertising, 10(1 - 2), pp. 90-112.

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Russell-Bennett, Rebekah, Kuhn, Kerri-Ann, Fazal E Hasan, Syed, & Tuzovic, Sven (2016) Investigating the impact of learning styles on student behaviors towards creating reflective videos: An analysis of QUTopia TV. In Nelson, M M & Merriman, C (Eds.) The 40th Annual Marketing Educators' Association Conference - 2016 Annual Conference Proceedings: Advancing the practice and scholarship of marketing education to new heights. Marketing Educators' Association (MEA), United States of America, pp. 86-88.

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Finsterwalder, Joerg, Kuppelwieser, Volker, Fisk, Ray, & Tuzovic, Sven (2016) Measuring the self, the social and the task oriented side of service customers in joint co-creation experiences. In Academy of Marketing Science (AMS) World Marketing Congress, 2014-08-12 - 2014-08-17.

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Tuzovic, Sven & Kuppelwieser, Volker (2016) mHealth fitness and wellness wearables: Investigating how consumers embrace new ways to monitor and manage their health. In Wetzels, M (Ed.) Conference Proceedings SERVSIG Conference 2016. SERVSIG, The Netherlands, pp. 547-552.

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Tuzovic, Sven (2016) Value co-creation in faculty-led study abroad programs: A service-dominant logic approach. In Velliaris, D M & Coleman-George, D (Eds.) Handbook of research on study abroad programs and outbound mobility. IGI Global, United States of America, pp. 325-348.

Tuzovic, Sven (2015) Value co-creation of faculty-led study abroad programs: Investigating pre-departure value potential, study abroad resource integration and re-entry value realization evaluation. In Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium, 2015-11-20 - 2015-11-20. (Unpublished)

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Tuzovic, Sven & Harmon, Susan (2015) Do Students Not Care about Extra Credit Opportunities? Investigating Student Perceptions of Extra Credit Value vs. Effort. In Marketing Educators' Association Conference: Teaching Marketing to New Generations and Non-traditional Students, 2015-04-15 - 2015-04-17.

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Wirtz, Jochen, Tuzovic, Sven, & Ehret, Michael (2015) Global business services: Increasing specialization and integration of the world economy as drivers of economic growth. Journal of Service Management, 26(4), pp. 565-587.

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Tuzovic, Sven, Kuppelwieser, Volker, & Gierke, Andrea (2015) The rise of self-tracking: Investigating the adoption of fitness trackers and the relationship on preventive health care. In Australian and New Zealand Marketing Academy Conference, 2015-11-30 - 2015-12-02, Australia.

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Tuzovic, Sven (2014) Using theory to develop a research project: Challenges and pitfalls. In QUT Business School PhD Research Seminar, 2014-03-26 - 2014-03-26. (Unpublished)

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Tuzovic, Sven, Simpson, Merlin, Kuppelwieser, Volker, & Finsterwalder, Joerg (2014) From 'free' to fee: Acceptability of airline ancillary fees and the effects on customer behavior. Journal of Retailing and Consumer Services, 21(2), pp. 98-107.

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Wirtz, Jochen, Tuzovic, Sven, & Ehret, Michael (2014) Global business services: Transforming businesses, industries and economies. In Tsiotsou, R H & Hajidimitriou, Y (Eds.) Services Marketing in the New Economic and Social Landscape: AMA SERVSIG 2014 - International Service Research Conference Proceedings. University of Macedonia, Republic of Macedonia, pp. 1-5.

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Tuzovic, Sven & Kuppelwieser, Volker (2014) The marketing blog competition: Integrating educational blogging and analytics in the classroom. Journal of Innovative Education Strategies, 3(1), pp. 43-59.

Tuzovic, Sven & Russell-Bennett, Rebekah (2014) Offshoring of B2B accounting services: An exploration of customer resistance. In Australian and New Zealand Marketing Academy Conference, 2014-12-01 - 2014-12-03, Australia.

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Kuppelwieser, Volker, Sarstedt, Marko, & Tuzovic, Sven (2014) The role of context and motivation variables in mobile commerce usage - A further perspective on Chong (2013). Technological Forecasting and Social Change, 88, pp. 156-161.

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Wirtz, Jochen, Tuzovic, Sven, & Kuppelwieser, Volker (2014) The role of marketing in today's enterprises. Journal of Service Management, 25(2), pp. 171-194.

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Tuzovic, Sven (2014) #Selfies – Fad or fortune maker for marketers. In Advertising Foundation Education (AEF) Visiting Professor Program (VVP), 2014-06-12 - 2014-06-12. (Unpublished)

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Mulder, Mark, Tuzovic, Sven, Rapp, Justine, & Rosenbaum, Mark (2013) Paradox of new textbook adoption: When do ‘newest’ editions matter to students? In 37th Annual Marketing Educators’ Association (MEA) Conference, 2013-04-18 - 2013-04-20.

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Wirtz, Jochen & Tuzovic, Sven (2013) The broadstripe service guarantee. In Chew, P, Wirtz, J, & Lovelock, C H (Eds.) Essentials of services marketing [2nd Edition]. Prentice Hall, Singapore, pp. 821-827.

Tuzovic, Sven, Kuppelwieser, Volker, Simpson, Merlin C., & Finsterwalder, Jörg (2013) Feeling ‘nickel and dimed’? Consumer appraisals of ancillary fees. In 13th International Research Symposium on Service Excellence in Management (QUIS 13), 2013-06-10 - 2013-06-13.

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Tuzovic, Sven & Brooks, Rod (2013) 'I love PEMCO' - Creating conversation worthy buzz in the insurance industry with word of mouth marketing. In Bruhn, M & Hadwich, K (Eds.) Dienstleistungsmanagement und Social Media: Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement. Springer Gabler, Germany, pp. 593-610.

Tuzovic, Sven, Wirtz, Jochen, & Kuppelwieser, Volker (2013) Is the role of marketing diminishing? Results from three geographical regions: Asia, Europe and USA. In Elmadag Bas, A B & Karaosmanoglu, E (Eds.) Proceedings of the 42nd European Marketing Academy (EMAC) Annual Conference. European Marketing Academy (EMAC), Turkey, pp. 1-5.

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Tombs, Alastair & Tuzovic, Sven (2013) The role of emotions in service customer decision-making. In Fisk, R P, Harris, L C, & Russell-Bennett, R (Eds.) Serving customers : global services marketing perspectives. Tilde University Press, Australia, pp. 83-104.

Bruhn, Manfred, Eichen, Falko, Hadwich, Karsten, & Tuzovic, Sven (2012) Conceptualizing and measuring brand relationship quality. In Fournier, S, Breazeale, M, & Fetscherin, M (Eds.) Consumer-brand relationships: Theory and practice. Routledge, United Kingdom, pp. 165-185.

Finsterwalder, Joerg, Kuppelwieser, Volker, & Tuzovic, Sven (2012) Service co-creation to recover from a major disaster. In AMA SERVSIG International Service Research Conference, 2012-06-07 - 2012-06-09.

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Tuzovic, Sven (2011) The cutting edge of social media. In PLU School of Business 50th Anniversary Workshop, 2011-03-12 - 2011-03-12. (Unpublished)

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Tuzovic, Sven, Wetsch, Lyle, & Murphy, Jamie (2011) The Google online marketing challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns. In Mukerji, S & Tripathi, P (Eds.) Cases on Innovations in Educational Marketing: Transnational and Technological Strategies. IGI Global, United States of America, pp. 46-65.

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Tuzovic, Sven, Simpson, Merl, Kuppelwieser, Volker, & Finsterwalder, Joerg (2011) Price partitioning and people-processing services: Does service unbundling lead to retaliatory customer behavior? - An empirical investigation in the airline industry. In ISES Global Conference on Service Excellence, 2011-07-13 - 2011-07-15.

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Tuzovic, Sven (2010) Frequent (flier) frustration and the dark side of word-of-web: exploring online dysfunctional behavior in online feedback forums. Journal of Services Marketing, 24(6), pp. 446-457.

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Hadwich, Karsten, Georgi, Dominik, Tuzovic, Sven, Buttner, Julia, & Bruhn, Manfred (2010) Perceived quality of e-health services: A conceptual scale development of e-health service quality based on the C-OAR-SE approach. International Journal of Pharmaceutical and Healthcare Marketing, 4(2), pp. 112-136.

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Finsterwalder, Joerg & Tuzovic, Sven (2010) Quality in group service encounters: A theoretical exploration of the concept of a simultaneous multi-customer co-creation process. Journal of Service Theory and Practice, 20(2), pp. 109-122.

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Finsterwalder, Joerg, O'Steen, Billy, & Tuzovic, Sven (2010) Service-learning through multiple client-sponsored projects in an MBA marketing course. Irrigation Science, 38(2), pp. 71-91.

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Tuzovic, Sven (2009) Key determinants of real estate service quality among renters and buyers. Journal of Services Marketing, 23(7), pp. 496-507.

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Bruhn, Manfred, Georgi, Dominik, & Tuzovic, Sven (2009) The link between marketing instruments and customer perceptions. Journal of Relationship Marketing, 8(1), pp. 50-67.

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Tuzovic, Sven (2008) Investigating the concept of potential quality: An exploratory study in the real estate industry. Journal of Service Theory and Practice, 18(3), pp. 255-271.

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Tuzovic, Sven, Kudernatsch, Daniela, & Bruhn, Manfred (2005) Case study: 'Theory of business' used to evaluate employees. In Palmer, A (Ed.) Principles of services marketing, 4th edition. McGraw-Hill, United Kingdom, pp. 457-477.

Tuzovic, Sven & Bruhn, Manfred (2005) Integrating customer orientation, employee compensation and performance management: a conceptual framework. International Journal of Business Performance Management, 7(3), pp. 255-274.

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Tuzovic, Sven (2004) Kundenorientierte Vergütungssysteme im Relationship Marketing: Anforderungen, Konzeptionalisierung, Institutionalisierung. Basler Schriften zum Marketing. Gabler-Verlag, Wiesbaden, Germany.

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