Browse by Supervisor: Luck, Edwina

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Jump to: PhD | Master of Philosophy | Masters by Research
Number of items: 12.

PhD

Alfardan, Hatem Mohammad M (2024) Consumer engagement and e-marketing in the MENA region: Fossicking social media effects. PhD thesis, Queensland University of Technology.
Number of full-text downloads 45

Sugimoto, Toyohiko (2023) The effect of spokes-character copycatting on consumers' brand evaluations. PhD thesis, Queensland University of Technology.

(2020) A cross-country study of motivations for eWOM continuity in review sites: Do cultural values matter? PhD thesis, Queensland University of Technology.
Number of full-text downloads 280

(2017) The process of value co-creation: The roles of consumer engagement, consumer resources, and consumer roles in extended service context(s). PhD thesis, Queensland University of Technology.
Number of full-text downloads 1,933

(2015) Fusion of worlds?: Consumers' self-narrative in a hybrid digital/physical world. PhD thesis, Queensland University of Technology.

(2014) Consumer created reviews and ratings : the importance of word of mouth in information search. PhD thesis, Queensland University of Technology.
Number of full-text downloads 3,624

Master of Philosophy

Chen, Xin Ming (2021) Collective well-being in oceanic esports. Master of Philosophy thesis, Queensland University of Technology.
Number of full-text downloads 152

(2021) How institutional pressures influence data-driven corporate communications. Master of Philosophy thesis, Queensland University of Technology.
Number of full-text downloads 224

Jain, Ritesh (2021) The influence of anthropomorphic spokescharacters on consumers' recycling intentions. Master of Philosophy thesis, Queensland University of Technology.
Number of full-text downloads 335

Fiestas Lopez Guido, Jorge Carlos (2020) Mobile-assisted showrooming and the influence of location-based advertising on consumers' purchase intentions. Master of Philosophy thesis, Queensland University of Technology.
Number of full-text downloads 402

Masters by Research

(2012) Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation. Masters by Research thesis, Queensland University of Technology.
Number of full-text downloads 2,400

(2010) The effectiveness of marketing communication within the immersive environment. Masters by Research thesis, Queensland University of Technology.
Number of full-text downloads 18,043

This list was generated on Sun Aug 4 07:45:20 2024 AEST.