Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting
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Description
This paper presents a study offering insight and understanding of the emerging concept of lifestyle consumption community in the context of sports betting in Australia. Recent research has identified the utility of socio-cultural approaches for understanding gambling, broadening the scope of research beyond an individual psychology perspective. Heretofore, the concept of ’problem gambling' has mostly focused on pathological gamblers. However, scholars in the field have argued for a repositioning of the framing of gambling. This study utilizes an interpretivist research approach, featuring friendship group interviews with young adult non-pathological gamblers engaging in sports betting aged 18-30. The findings offer insights on the locus, power structure, purpose, marketing potential, time span, structure, and social position of lifestyle consumption communities. The utility of consumer culture theory research for offering a broader understanding of gambling is identified. Implications for marketing management, consumer culture theory, and ideas for future research are discussed. © 2015 Elsevier Inc.
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ID Code: | 123825 | ||
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Item Type: | Contribution to Journal (Journal Article) | ||
Refereed: | Yes | ||
ORCID iD: |
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Measurements or Duration: | 9 pages | ||
Keywords: | At-risk consumers, Australia, Gambling, Lifestyle consumption community, Sports betting, Transformative consumer research | ||
DOI: | 10.1016/j.jbusres.2015.03.016 | ||
ISSN: | 0148-2963 | ||
Pure ID: | 32959836 | ||
Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
Deposited On: | 17 Dec 2018 00:36 | ||
Last Modified: | 02 Aug 2024 03:38 |
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