Browse By Person: Gordon, Ross

Gordon, Ross, Harada, Theresa, Waitt, Gordon, & Gurrieri, Lauren (2024) Reconceptualising risky and harmful consumption through molar and molecular lines: Mobile smartphone sports betting arrangements. Marketing Theory, 24(2), pp. 311-337.

Gordon, Ross, Badejo, Foluke, Harada, Theresa, van Laer, Tom, & Smith, Morgan (2024) Supporting CALD Australians to be empowered energy consumers - Final Report. Queensland University of Technology, Brisbane, Qld.

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Gordon, Ross, Badejo, Foluke, & Harada, Theresa (2024) Supporting CALD Australians to be empowered energy consumers - Toolkit of Recommendations. Queensland University of Technology.

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Waitt, Gordon, Gordon, Ross, Harada, Theresa, Gurrieri, Lauren, Reith, Gerda, & Cioriari, Joseph (2023) Towards relational geographies of gambling harm: Orientation, affective atmosphere, and intimacy. Progress in Human Geography, 47(5), pp. 627-644.

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Harada, Theresa & Gordon, Ross (2023) The body politics of energy, health, and well-being. QUT Centre for Justice Briefing Papers, 30, September 2023. [Article]

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Leung, June, Casswell, Sally, Parker, Karl, Huckle, Taisia, Romeo, Jose, Graydon-Guy, Thomas, Byron, Karimu, Callinan, Sarah, Chaiyasong, Surasak, Gordon, Ross, Harker, Nadine, MacKintosh, Anne Marie, Meier, Petra, Paraje, Guillermo, Parry, Charles D., Pham, Cuong, Petersen Williams, Petal, Randerson, Stephen, Schelleman-Offermans, Karen, Sengee, Gantuya, Torun, Perihan, & van Dalen, Wim (2023) Effective alcohol policies and lifetime abstinence: An analysis of the International Alcohol Control policy index. Drug and Alcohol Review, 42(3), pp. 704-713.

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Bogueva, Diana, Marinova, Dora, & Gordon, Ross (2023) Improving health and nutrition behavior through a social marketing campaign. In Ghosh, Dilip, Bogueva, Diana, & Smarta, R. (Eds.) Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy. Elsevier, London, UK, pp. 195-212.

Russell-Bennett, Rebekah, Gordon, Ross, Letheren, Kate, McAndrew, Ryan, Mathmann, Frank, Van Hummel, Aleksandra, & Bowring, Natalie (2023) Benchmarking Customer Priorities and Trust in the Australian Energy Sector: Final Presentation.

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Russell-Bennett, Rebekah, Gordon, Ross, Letheren, Kate, McAndrew, Ryan, Mathmann, Frank, Van Hummel, Aleksandra, & Bowring, Natalie (2023) Benchmarking Customer Priorities and Trust: Report. Reliable, Affordable Clean Energy for 2030 (RACE for 2030). Queensland University of Technology, Brisbane, Qld.

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Tinson, Julie, Sinclair, Gary, & Gordon, Ross (2023) How value is disrupted in football fandom, and how fans respond. European Sport Management Quarterly, 23(2), pp. 411-428.

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Badejo, Foluke A. & Gordon, Ross (2022) See finish! Scunnered!! A vernacular critique of hierarchies of knowledge in marketing. Marketing Theory, 22(2), pp. 229-249.

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Gordon, Ross (2022) Older Australians on the tough choices they face as energy costs set to increase. The Conversation, 20 April 2022. [Article]

Casswell, Sally, Huckle, Taisia, Parker, Karl, Romeo, Jose, Graydon-Guy, Thomas, Leung, June, Byron, Karimu, Callinan, Sarah, Chaiyasong, Surasak, Gordon, Ross, MacKintosh, Anne Marie, Meier, Petra, Paraje, Guillermo, Parry, Charles, Pham, Cuong, Petersen Williams, Petal, Randerson, Steve, Schelleman-Offermans, Karen, Sengee, Gantuya, Torun, Perihan, van Dalen, Wim, & Harker, Nadine (2022) Benchmarking alcohol policy based on stringency and impact: The International Alcohol Control (IAC) policy index. PLoS Global Public Health, 2(4), Article number: e0000109.

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Gordon, Ross, Badejo, Foluke Abigail, & Cahill, Hayden (2022) Bank customers experiencing gambling-related vulnerabilities and harm: Exploring an ethics-of-care approach: Toolkit of Recommendations for gambling support [prepared for Suncorp]. Queensland University of Technology.

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Sunstein, Cass, Augusta Carrasco, Maria, Gauri, Varun, George, Gavin, Gordon, Ross, Houéto, David, Kutalek, Ruth, Laverack, Glenn, Makki, Fadi, Martinus, Ammaarah, Mekheimar, Shahinaz, Michie, Susan, Nagyova, Iveta, Omer, Saad, Rimal, Rajiv, Smith, Jana, Varazzani, Chiara, Vyas, Archna, & Wamoyi, Joyce (2022) Behavioural and social sciences are critical for pandemic prevention, preparedness, and response. WHO Technical Advisory Group on Behavioural Insights and Sciences for Health [Open Letter].

Gordon, Ross, Harada, Theresa, & Spotswood, Fiona (2022) The body politics of successful ageing in the nexus of health, well-being and energy consumption practices. Social Science & Medicine, 294, Article number: 114717.

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Anker, Thomas Boysen, Gordon, Ross, & Zainuddin, Nadia (2022) Consumer-dominant social marketing: a definition and explication. European Journal of Marketing, 56(1), pp. 159-183.

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Gordon, Ross, Spotswood, Fiona, & Dibb, Sally (2022) Critical social marketing: towards emancipation? Journal of Marketing Management, 38(11-12), pp. 1043-1071.

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Badejo, Foluke, Maclaran, Pauline, Chatzidakis, Andreas, Pettigrew, Simone, Gordon, Ross, Spotswood, Fiona, & Dibb, Sally (2022) Reflections on some of key issues and challenges for marketing for social good. Journal of Marketing Management, 38(11-12), pp. 1203-1217.

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Gordon, Ross, Badejo, Foluke Abigail, & Gurrieri, Lauren (2022) Towards a framework for critical social marketing: what is to be done for emancipation? Journal of Marketing Management, 38(17-18), pp. 2135-2163.

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Waitt, Gordon, Cahill, Hayden, & Gordon, Ross (2022) Young men's sports betting assemblages: Masculinities, homosociality and risky places. Social and Cultural Geography, 23(3), pp. 356-375.

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Badejo, Foluke Abigail, Gordon, Ross, & Mayes, Robyn (2021) Transforming human trafficking rescue services in Nigeria: towards context-specific intersectionality and trauma-informed perspectives. Journal of Services Marketing, 35(7), pp. 878-890.

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Gordon, Ross (2021) Principles and steps for applying a behavioural perspective to public health. World Health Organization.

Altieri, Elena, Kim, Melanie, Augusta Carrasco, Maria, Chadborn, Tim, Gauri, Varun, Gordon, Ross, George, Gavin, & other, and (2021) Young people and COVID-19: Behavioural considerations for promoting safe behaviours. Policy brief. World Health Organization, Geneva, Switzerland.

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Gordon, Ross, Harada, Theresa, & Waitt, Gordon (2021) Molar and molecular entanglements: Parenting, care and making home in the context of energy capitalism. Environment and Planning D: Society and Space, 39(3), pp. 534-552.

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McAndrew, Ryan, Mulcahy, Rory, Gordon, Ross, & Russell-Bennett, Rebekah (2021) Household energy efficiency interventions: A systematic literature review. Energy Policy, 150, Article number: 112136.

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Bedggood, Rowan, Gardner, John, Gordon, Ross, Adams, Henry, Reade, Luke, Miller, Wendy, Poruschi, Lavinia, Russell-Bennett, Rebekah, McAndrew, Ryan, & Letheren, Kate (2021) A Preliminary Guide to Equitable Energy Programs. (Unpublished)

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Sunstein, Cass, Altieri, Elena, Kim, Melanie, Augusta Carrasco, Maria, Chadborn, Tim, Gauri, Varun, George, Gavin, Gordon, Ross, Houéto, David, Kutalek, Ruth, Laverack, Glenn, Makki, Fadi, Martinus, Ammaarah, Mekheimar, Shahinaz, Michie, Susan, Nagyova, Iveta, Omer, Saad, Rimal, Rajiv, Smith, Jana, Thomas, Beena, Varazzani, Chiara, Vyas, Archna, Wamoyi, Joyce, & other, and (2020) Behavioural considerations for acceptance and uptake of COVID-19 vaccines: WHO technical advisory group on behavioural insights and sciences for health, meeting report, 15 October 2020. World Health Organization, Geneva, Switzerland.

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Zainuddin, Nadia & Gordon, Ross (2020) Value creation and destruction in social marketing services: A review and research agenda. Journal of Services Marketing, 34(3), pp. 347-361.

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Gordon, Ross & Zainuddin, Nadia (2020) Symbolic violence and marketing ECRs in the neoliberal University. Journal of Marketing Management, 36(7-8), pp. 705-726.

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Kariippanon, Kishan, Gordon, Ross, Jayasinghe, Laknath, & Gurruwiwi, Glen (2020) Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia. Marketing Theory, 20(1), pp. 123-143.

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Bogueva, Diana, Marinova, Dora, & Gordon, Ross (2020) Who needs to solve the vegetarian men dilemma? Journal of Human Behavior in the Social Environment, 30(1), pp. 28-53.

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French, Jeff & Gordon, Ross (2020) Strategic Social Marketing: For Behaviour and Social Change. [2nd ed.]. SAGE Publications Ltd, London, UK.

Gordon, Ross & Reith, Gerda (2019) Gambling as social practice: A complementary approach for reducing harm? Harm Reduction Journal, 16, Article number: 64.

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Gordon, Ross (2019) The odds you'll gamble on the Grand Final are high when punting is woven into our very social fabric. The Conversation, 27 September 2019. [Article]

Gordon, Ross, Harada, Theresa, Schuster, Lisa, McGregor, Alisha, Waitt, Gordon, & Cooper, Paul (2019) Exploring the nexus of energy use, ageing, and health and well-being among older Australians. Macquarie University, Sydney, NSW.

Kassirer, Jay, Lefebvre, R., Morgan, Winthrop, Russell-Bennett, Rebekah, Gordon, Ross, French, Jeff, Suggs, L. Suzanne, Lee, Nancy, & Biroscak, Brian (2019) Social marketing comes of age: A brief history of the community of practice, profession, and related associations, with recommendations for future growth. Social Marketing Quarterly, 25(3), pp. 209-225.

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Russell-Bennett, Rebekah, McAndrew, Ryan, Gordon, Ross, Mulcahy, Rory, & Letheren, Kate (2019) Effectiveness of Household Energy Efficiency Interventions in Advanced Economies: What works and what doesn't: Final Report. Queensland University of Technology, Brisbane, Qld.

Gordon, Ross (2019) Critical social marketing: reflections, introspections, and future directions. In Varman, R, Higgins, M, Tadajewski, M, & Denegri-Knott, J (Eds.) The Routledge companion to critical marketing. Routledge, United Kingdom, pp. 83-97.

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Casswell, Sally, Morojele, Neo, Petersen Williams, Petal, Chaiyasong, Surasak, Gordon, Ross, Gray-Phillip, Gaile, Cuong, Pham Viet, MacKintosh, Anne Marie, Halliday, Sharon, Railton, Renee, Randerson, Stephen, & Parry, Charles (2018) The Alcohol Environment Protocol: A new tool for alcohol policy. Drug and Alcohol Review, 37(S2), S18-S26.

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Gordon, Ross, Dibb, Sally, Magee, Christopher, Cooper, Paul, & Waitt, Gordon (2018) Empirically testing the concept of value-in-behavior and its relevance for social marketing. Journal of Business Research, 82, pp. 56-67.

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Gordon, Ross, Butler, Katherine, Cooper, Paul, Waitt, Gordon, & Magee, Christopher (2018) Look before you LIEEP: Practicalities of using ecological systems social marketing to improve thermal comfort. Journal of Social Marketing, 8(1), pp. 99-119.

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Gurrieri, Lauren, Gordon, Ross, Barraket, Josephine, Joyce, Andrew, & Green, Celia (2018) Social marketing and social movements: creating inclusive social change coalitions. Journal of Social Marketing, 8(4), pp. 354-377.

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Gordon, Ross, Waitt, Gordon, Cooper, Paul, & Butler, Katherine (2018) Storying energy consumption: Collective video storytelling in energy efficiency social marketing. Journal of Environmental Management, 213, pp. 1-10.

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Gordon, Ross, Ciorciari, Joseph, & van Laer, Tom (2018) Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation. European Journal of Marketing, 52(1 - 2), pp. 92-117.

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van Laer, Tom & Gordon, Ross (2017) How telling the right stories can make people act on climate change. The Conversation, 6 November 2017. [Article]

Gordon, Ross & Oades, Lindsay (2017) Social marketing of wellbeing. In Slade, M, Oades, L, & Jarden, A (Eds.) Wellbeing, recovery and mental health. Cambridge University Press, United Kingdom, pp. 311-323.

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Gordon, Ross & Ciorciari, Joseph (2017) Social marketing research and cognitive neuroscience. In Kubacki, K & Rundle-Thiele, S (Eds.) Formative research in social marketing: Innovative methods to gain consumer insights. Springer, Singapore, pp. 145-163.

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Magee, Christopher, Gordon, Ross, Robinson, Laura, Caputi, Peter, & Oades, Lindsay (2017) Workplace bullying and absenteeism: The mediating roles of poor health and work engagement. Human Resource Management Journal, 27(3), pp. 319-334.

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Gordon, Ross, Waitt, Gordon, & Cooper, Paul (2017) A social marketer, a geographer, and an engineer walk into a bar: Reflections on energy + Illawarra and undertaking interdisciplinary projects. Journal of Social Marketing, 7(4), pp. 366-386.

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Jones, Sandra, Andrews, Kelly, & Gordon, Ross (2016) Alcohol truth: A counter marketing intervention to address adolescent alcohol consumption. The Foundation for Alcohol Research and Education (FARE), Deakin West, A.C.T.

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Deans, Emily, Thomas, Samantha, Daube, Michael, Derevensky, Jeffrey, & Gordon, Ross (2016) Creating symbolic cultures of consumption: An analysis of the content of sports wagering advertisements in Australia. BMC Public Health, 16(1), Article number: 2849 1-11.

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Cooper, Paul, Gordon, Ross, Waitt, Gordon, Petkovic, Deborah, Burroughs, Natalie, Tibbs, Michael, Butler, Katherine, Roggeveen, Kate, McDowell, Clayton, Kokogiannakis, Georgios, Ledo Gomis, Laia, & Magee, Christopher (2016) EE3A: Pathways and initiatives for low-income older people to manage energy: Final Report. Regional Development Australia Illawarra (RDAI), North Wollongong, N.S.W.

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Butler, Katherine, Gordon, Ross, Roggeveen, Kate, Waitt, Gordon, & Cooper, Paul (2016) Social marketing and value in behaviour?: Perceived value of using energy efficiently among low income older citizens. Journal of Social Marketing, 6(2), pp. 144-168.

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Gordon, Ross, Russell-Bennett, Rebekah, & Lefebvre, R. (2016) Social marketing: the state of play and brokering the way forward (Editorial). Journal of Marketing Management, 32(11 - 12), pp. 1059-1082.

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Waitt, Gordon, Roggeveen, Kate, Gordon, Ross, Butler, Katherine, & Cooper, Paul (2016) Tyrannies of thrift: Governmentality and older, low-income people's energy efficiency narratives in the Illawarra, Australia. Energy Policy, 90, pp. 37-45.

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Gordon, Ross, Zainuddin, Nadia, & Magee, Christopher (2016) Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal. Journal of Services Marketing, 30(1), pp. 48-62.

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Mohiuddin, Khondker Galib, Gordon, Ross, Magee, Christopher, & Lee, Jeong Kyu (2016) A conceptual framework of cool for social marketing. Journal of Social Marketing, 6(2), pp. 121-143.

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Phillipson, Lyn, Gordon, Ross, Telenta, Joanne, Magee, Christopher, & Janssen, Marty (2016) A review of current practices to increase Chlamydia screening in the community - A consumer-centred social marketing perspective. Health Expectations, 19(1), pp. 5-25.

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Gordon, Ross, Gurrieri, Lauren, & Chapman, Michael (2015) Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting. Journal of Business Research, 68(10), pp. 2164-2172.

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Harris, Fiona, Gordon, Ross, MacKintosh, Anne Marie, & Hastings, Gerald (2015) Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking. Psychology and Marketing, 32(12), pp. 1175-1190.

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Magee, Christopher, Gordon, Ross, Robinson, Laura, Reis, Samantha, Caputi, Peter, & Oades, Lindsay (2015) Distinct workplace bullying experiences and sleep quality: A person-centred approach. Personality and Individual Differences, 87, pp. 200-205.

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French, Jeff & Gordon, Ross (2015) Strategic social marketing. SAGE Publications Ltd, United Kingdom.

Gordon, Ross, Jones, Sandra, Barrie, Lance, & Gilchrist, Heidi (2015) Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns. Journal of Macromarketing, 35(4), pp. 419-434.

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Magee, Christopher, Gordon, Ross, Caputi, Peter, Oades, Lindsay, Reis, Samantha, & Robinson, Laura (2014) Final Report: Workplace Bullying in Australia. beyondblue, Australia.

Barrie, Lance, Gordon, Ross, Jones, Sandra, Magee, Chris, Robinson, Laura, & Chapman, Michael (2014) Examination into the nature and extent of point of sale alcohol promotions at retail outlets in Victoria. The Department of Justice and Community Safety, Victorian Government, Australia.

Howard, Steven, Gordon, Ross, & Jones, Sandra (2014) Australian alcohol policy 2001-2013 and implications for public health. BMC Public Health, 14(1), Article number: 848 1-13.

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Gordon, R. & Chapman, M. (2014) Brand community and sports betting in Australia. Victorian Responsible Gambling Foundation, Victoria, Australia.

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Magee, Christopher, Gordon, Ross, & Caputi, Peter (2014) Distinct developmental trends in sleep duration during early childhood. Pediatrics, 133(6), e1561-e1567.

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Gordon, Ross & Gurrieri, Lauren (2014) Towards a reflexive turn: Social marketing assemblages. Journal of Social Marketing, 4(3), pp. 261-278.

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Angus, Kathryn, Cairns, Georgina, Purves, Richard, Bryce, Stuart, MacDonald, Laura, & Gordon, Ross (2013) Systematic literature review to examine the evidence for effectiveness of interventions that use theories and models of behaviour change: Towards the prevention and control of communicable diseases. European Centre for Disease Prevention and Control (ECDC), Stockholm, Sweden.

Gordon, Ross, Tapp, Alan, & Spotswood, Fiona (2013) From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), pp. 206-222.

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Gordon, Ross (2013) New ideas - fresh thinking: towards a broadening of the social marketing concept? (Editorial). Journal of Social Marketing, 3(3), pp. 1-8.

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Jones, Sandra & Gordon, Ross (2013) Regulation of alcohol advertising: Policy options for Australia. Evidence Base, 2013(2), pp. 1-37.

Gordon, Ross (2013) Unlocking the potential of upstream social marketing. European Journal of Marketing, 47(9), pp. 1525-1547.

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Gordon, Ross, Magee, Christopher, Jones, Sandra, Phillipson, Lyn, & Barrie, Lance (2012) Effectiveness of ‘signs and symptoms’ campaigns for lung cancer: A rapid review. Sax Institute, Sydney, NSW.

Farrell, Tom & Gordon, Ross (2012) Critical social marketing: Investigating alcohol marketing in the developing world. Journal of Social Marketing, 2(2), pp. 138-156.

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Gordon, Ross (2012) Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal, 20(2), pp. 122-126.

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Gordon, Ross, Heim, Derek, & MacAskill, Susan (2012) Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach. Public Health, 126(1), pp. 3-11.

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Farrell, Tom & Gordon, Ross (2011) Using Critical Social Marketing to examine alcohol marketing in developing nations. FORUT, Norway.

Gordon, Ross (2011) Alcohol marketing and youth drinking: A rejoinder to the alcohol industry. Alcohol and Alcoholism, 46(4), pp. 369-370.

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Gordon, Ross, Harris, Fiona, MacKintosh, Anne Marie, & Moodie, Crawford (2011) Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings. Addiction Research and Theory, 19(1), pp. 66-75.

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Gordon, Ross (2011) Critical social marketing: Definition, application and domain. Journal of Social Marketing, 1(2), pp. 82-99.

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Cairns, Georgina, Purves, Richard, Bryce, Stuart, McKell, Jennifer, Gordon, Ross, & Angus, Kathryn (2011) Investigating the effectiveness of education in relation to alcohol: a systematic investigation of critical elements for optimum effectiveness of promising approaches and delivery methods in school and family linked alcohol education. Institute for Social Marketing, The Open University and University of Stirling, United Kingdom.

Gordon, Ross (2011) An audit of alcohol brand websites. Drug and Alcohol Review, 30(6), pp. 638-644.

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Gordon, Ross, Carrigan, Marylyn, & Hastings, Gerald (2011) A framework for sustainable marketing. Marketing Theory, 11(2), pp. 143-163.

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Stead, Martine & Gordon, Ross (2010) Providing evidence for social marketing's effectiveness. In McVey, D, French, J, Merritt, R, & Blair-Stevens, C (Eds.) Social marketing and public health: Theory and practice. Oxford University Press, Oxford; New York, pp. 81-96.

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Gordon, Ross, Hastings, Gerald, & Moodie, Crawford (2010) Alcohol marketing and young people's drinking: What the evidence base suggests for policy. Journal of Public Affairs, 10(1-2), pp. 88-101.

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Gordon, Ross, Moodie, Crawford, Eadie, Douglas, & Hastings, Gerard (2010) Critical social marketing - The impact of alcohol marketing on youth drinking: Qualitative findings. International Journal of Nonprofit and Voluntary Sector Marketing, 15(3), pp. 265-275.

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Angus, Kathryn, Cairns, Georgina, Eadie, Douglas, Gordon, Ross, & MacDonald, Laura (2010) Evaluated interventions to reduce alcohol-related harm among young people piloting for the Resource on Alcohol and Youth Projects (RAYPRO) database. Institute for Social Marketing, The Open University and University of Stirling, United Kingdom.

Gordon, Ross, MacKintosh, Anne Marie, & Moodie, Crawford (2010) The impact of alcohol marketing on youth drinking behaviour: A two-stage cohort study. Alcohol and Alcoholism, 45(5), pp. 470-480.

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Gordon, Ross (2009) Assessing the cumulative impact of alcohol marketing on youth drinking. In Tinson, J (Ed.) Conducting research with children and adolescents: Design, methods and empirical cases. Goodfellow Publishers Ltd, United Kingdom, pp. 202-208.

Stead, Martine, Gordon, Ross, Holme, Ingrid, Moodie, Crawford, Hastings, Gerald, & Angus, Kathryn (2009) Changing attitudes, knowledge and behaviour: A review of successful initiatives. Joseph Rowntree Foundation, United Kingdom.

Gordon, Ross & Moodie, Crawford (2009) Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK? International Journal of Nonprofit and Voluntary Sector Marketing, 14(3), pp. 243-253.

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Wilks, Linda, Gordon, Ross, Eadie, Douglas, & MacAskill, Susan (2009) Mapping exercise report on self regulation. Institute for Social Marketing, The Open University and University of Stirling, United Kingdom.

Gordon, Ross, Wilks, Linda, & MacAskill, Susan (2009) Mapping exercise report on targeting/not targeting youth. Institute for Social Marketing, The Open University and University of Stirling, United Kingdom.

Anderson, Peter, De Bruijn, Avalon, Angus, Kathryn, Gordon, Ross, & Hastings, Gerald (2009) Special issue: The message and the media: Impact of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol and Alcoholism, 44(3), pp. 229-243.

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Gordon, Ross, Cairns, Georgina, & Angus, Kathryn (2009) Synthesis report on the effectiveness of alcohol education in schools in the European Union. Institute for Social Marketing, The Open University and University of Stirling, United Kingdom.

Gordon, R., Hastings, G., McDermott, L., & Evans, W.D. (2008) Building brands with competitive analysis. In Evans, W.D. & Hastings, G. (Eds.) Public health branding: Applying marketing for social change. Oxford University Press, Oxford , UK, pp. 73-90.

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Gordon, R., McDermott, L., & Hastings, G. (2008) Critical issues in social marketing: A review and research agenda. In Sargeant, Adrian & Wymer, Walter (Eds.) The Routledge Companion to Nonprofit Marketing. Routledge (Taylor & Fancis), London, pp. 354-369.

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MacAskill, S., Eadie, D., Gordon, R., & Heim, D. (2008) Drinking in Scotland: Qualitative Insights into Influences, Attitudes and Behaviours - Final Report. NHS Health Scotland, Edinburgh, Scotland.

Gordon, R., Heim, D., MacAskill, S., Angus, K., Dooley, J., Merlot, R., & Thomson, S. (2008) Snapshots of Drinking - A Rapid Review of Drinking Cultures and Influencing Factors. NHS Health Scotland, Edinburgh, Scotland.

MacAskill, S., Heim, D., Eadie, D., & Gordon, R. (2007) Analysis of drinking diaries and self-poured drinks - Technical report: part of Drinking in Scotland study. NHS Health Scotland, Edinburgh, Scotland.

Gordon, Ross, Hastings, Gerard, McDermott, Laura, & Siquier, Pierre (2007) The critical role of social marketing. In Critical Marketing: Defining the Field. Taylor and Francis AS, Amsterdam; London, pp. 159-177.

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Stead, M., Gordon, R., Angus, K., & McDermott, L. (2007) A systematic review of social marketing effectiveness. Health Education, 107(2), pp. 126-191.

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Gordon, R., McDermott, L., Stead, M., & Angus, K. (2006) The effectiveness of social marketing interventions for health improvement: What's the evidence? Public Health, 120(12), pp. 1133-1139.

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Hastings, G., Anderson, S., Cooke, E., & Gordon, R. (2005) Alcohol marketing and young people's drinking: A review of the research. Journal of Public Health Policy, 26(3), pp. 296-311.

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