The effectiveness of social marketing interventions for health improvement: What's the evidence?
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Ross_et_al-Effectiveness.pdf. |
Description
Objectives: To review the effectiveness of social marketing interventions designed to improve diet, increase physical activity, and tackle substance misuse. Study design and methods: This article describes three reviews of systematic reviews and primary studies that evaluate social marketing effectiveness. All three reviews used pre-defined search and inclusion criteria and defined social marketing interventions as those which adopted six key social marketing principles. Results: The reviews provide evidence that social marketing interventions can be effective in improving diet, increasing exercise, and tackling the misuse of substances like alcohol, tobacco, and illicit drugs. There is evidence that social marketing interventions can work with a range of target groups, in different settings, and can work upstream as well as with individuals. Conclusions: Social marketing provides a very promising framework for improving health both at the individual level and at wider environmental and policy-levels. Problems with research design, lack of conceptual understanding or implementation are valid research concerns. © 2006 The Royal Institute of Public Health.
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ID Code: | 123848 | ||
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Item Type: | Contribution to Journal (Journal Article) | ||
Refereed: | Yes | ||
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Keywords: | illicit drug, diet; health policy; health services; literature review; nutrition; public health, alcohol abuse; alcohol withdrawal; article; behavior change; drug abuse; evidence based medicine; exercise; feeding behavior; health care policy; health care quality; health program; health status; human; medical research; methodology; motivation; nutriti, Diet; Health Promotion; Humans; Motor Activity; Outcome Assessment (Health Care); Social Marketing; Substance-Related Disorders, Nicotiana tabacum | ||
DOI: | 10.1016/j.puhe.2006.10.008 | ||
ISSN: | 0033-3506 | ||
Pure ID: | 60219978 | ||
Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
Deposited On: | 17 Dec 2018 01:22 | ||
Last Modified: | 03 Jun 2024 09:29 |
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