Public Relations Professional Practice: Discourse as a Resource for Institutional Change
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Description
In this paper we elaborate on the theme of professions, institutions and change through conceptualizing the processes of professionalization and institutionalization in terms of duality of structure. We investigate how processes of professionalization promote the transnational diffusion and translation of institutional logics and extends the role of professions in promoting global institutional standards. This is achieved in the context of a longitudinal study of how corporate social responsibility has been diffused and translated across four organizations in the Australian banking industry, setting the foundations for CSR as a legitimate business practice in that country.
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| ID Code: | 12490 | ||
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| Item Type: | Contribution to conference (Abstract) | ||
| Refereed: | No | ||
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| Measurements or Duration: | 21 pages | ||
| Keywords: | Organisational Change, Public Relations | ||
| Pure ID: | 33700035 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations Current > Schools > School of Management |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
| Deposited On: | 15 Feb 2008 00:00 | ||
| Last Modified: | 03 Mar 2024 08:32 |
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