Legitimating Organisational Decisions: A Study of Media Framing of the Australian Government's Legitimacy Strategy and Public Opinion on the War in Iraq
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Description
This study investigates how organisations seek to legitimate their decisions by tracking the relationship between press releases issued by the Australian government to support their involvement in the Iraq war, media framing of news stories about this issue, and public opinion. Using a qualitative content analysis of government press releases and media coverage, and the results of Newspoll opinion polls, the study showed that despite shifts in the framing of the stories, public opinion remained almost constant. Given these results, the authors suggest that using media coverage as a reflection of either the organisation’s legitimating attempts, or of public opinion may provide an inaccurate account of the legitimacy of an organisation’s decisions.
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| ID Code: | 20899 | ||
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| Item Type: | Contribution to Journal (Journal Article) | ||
| Refereed: | Yes | ||
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| Measurements or Duration: | 13 pages | ||
| Keywords: | Government, Legitimacy, Media Framing, Public Opinion | ||
| DOI: | 10.1108/13632540610681167 | ||
| ISSN: | 1363-254X | ||
| Pure ID: | 33856417 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
| Deposited On: | 01 Jun 2009 01:04 | ||
| Last Modified: | 03 Mar 2024 15:45 |
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