Changing Driver's Intentions and Behaviours Using Fear-Based Driver Fatigue Advertising
Description
This paper examines the effects of fear arousal and perceived efficacy on the acceptance and rejection of road safety advertising messages that are typical in Australia and New Zealand. Our results suggest that the level of fear arousal could be lowered without a significant effect on the message acceptance rates but could result in a lower rate of message rejection. Our results also suggest that the inclusion of explicit coping strategies in the road safety advertisements has a significant positive effect on message acceptance.
Impact and interest:
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| ID Code: | 2173 | ||
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| Item Type: | Contribution to Journal (Journal Article) | ||
| Refereed: | Yes | ||
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| Measurements or Duration: | 13 pages | ||
| ISSN: | 0735-9683 | ||
| Pure ID: | 34057434 | ||
| Divisions: | Past > QUT Faculties & Divisions > Faculty of Health Current > Research Centres > CARRS-Q Centre for Future Mobility |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
| Deposited On: | 07 Oct 2005 00:00 | ||
| Last Modified: | 02 Aug 2024 20:07 |
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