Using Critical Social Marketing to examine alcohol marketing in developing nations
Description
Alcohol producers are using questionable tactics to market their beer and liqour brands in the developing world. This is one of the conclusions in a study covering selected advertisements from seven countries.
A new report studying marketing practices for alcohol in seven developing countries will be presented at the GAPC conference in Bangkok early next year. The study has been conducted by Tom Farrell(picture right), senior lecturer at Oxford Brookes University in England and Dr. Ross Gordon (picture right, below), research fellow at the University of Wollongong in Australia. They have analyzed a sample of 15 alcohol promotions against the regulatory codes governing such marketing in the UK, often cited as a ‘gold standard system’ according to the researchers.
Impact and interest:
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| ID Code: | 227155 | ||
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| Item Type: | Book/Report (Commissioned Report) | ||
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| Measurements or Duration: | 6 pages | ||
| Pure ID: | 102451673 | ||
| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
| Deposited On: | 17 Dec 2021 04:39 | ||
| Last Modified: | 02 Mar 2024 04:33 |
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