Making Sense of Human Advocacy Narrative: Raising Support for People Seeking Asylum Among Diverse Audiences
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149731626. Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. |
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Description
Australian organizations supporting people seeking asylum face a challenging sociopolitical and communications environment. A dominant political narrative labels people seeking asylum as illegal arrivals, making it difficult to communicate humanizing alternatives capable of appealing to hearts and minds. This communication environment also limits the ability of advocacy organizations to raise community support. This research, involving a campaign delivered by an Australian advocacy organization, investigates how stakeholders make sense of human advocacy narrative. The campaign narrative focused on mobilizing activism for people seeking asylum, but in-depth interviews with participants revealed a wide range of emotional and cognitive responses. Findings result in a typology of three distinct audience types, offering insight into how and why different stakeholders respond to, and act on, the advocacy narratives designed to influence them. This research demonstrates how organizations can use communication to strengthen their appeal on emotive human advocacy issues, characterized by competing narratives.
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ID Code: | 244432 | ||||||
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Item Type: | Contribution to Journal (Journal Article) | ||||||
Refereed: | Yes | ||||||
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Measurements or Duration: | 24 pages | ||||||
ISSN: | 1932-8036 | ||||||
Pure ID: | 149731626 | ||||||
Divisions: | Current > Research Centres > Centre for Agriculture and the Bioeconomy Current > QUT Faculties and Divisions > Faculty of Business & Law Current > Schools > School of Advertising, Marketing & Public Relations Current > QUT Faculties and Divisions > Faculty of Science |
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Copyright Owner: | 2023 The Authors | ||||||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||||||
Deposited On: | 09 Nov 2023 04:58 | ||||||
Last Modified: | 05 Aug 2024 21:40 |
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