Practising Public Relations in the Global Community of the 21st Century - A Comparison of Business Practices and Culture in Three World Regions

& (2007) Practising Public Relations in the Global Community of the 21st Century - A Comparison of Business Practices and Culture in Three World Regions. In Hatcher, C (Ed.) Proceedings of 2007 World Communication Association Conference. Queensland University of Technology , Brisbane Graduate School of Business, Australia, pp. 1-17.

Description

Non-Western practitioners across the globe instinctively attempt to implement Western-based public relations models and theories, often unsuccessfully, regardless of their surrounding environment. This paper reviews business practices and reveals that in Europe, company interests are a main priority, while in Asia, the line between business and personal relationships is extremely blurred. Cultural dimensions and topois were even more varied between the three regions. Implications for the adoption of Western models of public relations practice are discussed.

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ID Code: 32534
Item Type: Chapter in Book, Report or Conference volume (Conference contribution)
ORCID iD:
Bartlett, Jenniferorcid.org/0000-0002-6888-168X
Measurements or Duration: 17 pages
Keywords: Australia, International, Public Relations
ISBN: 978-0-646-48320-7
Pure ID: 33681294
Divisions: Past > QUT Faculties & Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Consult author(s) regarding copyright matters
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Deposited On: 07 Jun 2010 22:07
Last Modified: 03 Mar 2024 10:30