Practising Public Relations in the Global Community of the 21st Century - A Comparison of Business Practices and Culture in Three World Regions
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Description
Non-Western practitioners across the globe instinctively attempt to implement Western-based public relations models and theories, often unsuccessfully, regardless of their surrounding environment. This paper reviews business practices and reveals that in Europe, company interests are a main priority, while in Asia, the line between business and personal relationships is extremely blurred. Cultural dimensions and topois were even more varied between the three regions. Implications for the adoption of Western models of public relations practice are discussed.
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ID Code: | 32534 | ||
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Item Type: | Chapter in Book, Report or Conference volume (Conference contribution) | ||
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Measurements or Duration: | 17 pages | ||
Keywords: | Australia, International, Public Relations | ||
ISBN: | 978-0-646-48320-7 | ||
Pure ID: | 33681294 | ||
Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au | ||
Deposited On: | 07 Jun 2010 22:07 | ||
Last Modified: | 03 Mar 2024 10:30 |
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