What it means to become a public relations professional: student perceptions of professional identity through real-world learning

& (2009) What it means to become a public relations professional: student perceptions of professional identity through real-world learning. Asia Pacific Public Relations Journal, 10(1), pp. 51-64.

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Description

Public relations educators need new solutions to prepare students to become tomorrow's practitioner today. Managers and employers in the new creative workforce (McWilliam, 2008) expect graduates to be problem solvers, critical and creative thinkers, reflective, and self reliant (Barrie, 2008; David, 2004). Enabling students to develop these attributes requires a collaborative and creative approach to pedagogy (Jeffrey & Craft, 2001, 2004). A model for the next generation of public relations education was developed to integrate industry partnerships as a way to bridge pedagogy and professional practice. The model suggests (a) that industry partnerships be embedded in learning activities, (b) that assessment items be considered on a continuum and delivered incrementally across a course of study, and (c) that connections between classroom and workplace activities are clearly signposted for students.

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ID Code: 45555
Item Type: Contribution to Journal (Journal Article)
Refereed: Yes
ORCID iD:
Mehta, Amishaorcid.org/0000-0001-8947-4138
Larkin, Ingridorcid.org/0000-0002-5277-0627
Measurements or Duration: 14 pages
ISSN: 1440-4389
Pure ID: 31955506
Divisions: Past > QUT Faculties & Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 Deakin University
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Deposited On: 29 Aug 2011 04:11
Last Modified: 03 Mar 2024 14:03