Corporate social responsibility

(2008) Corporate social responsibility. In Donsbach, Wolfgang (Ed.) The International Encyclopedia of Communication. Blackwell.

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Description

The concept of corporate social responsibility (CSR) comprises stakeholder expectations of the social, ethical, legal, and economic impacts of an organization. These expectations and the perceptions stakeholders have of an organization's corporate social responsibility are central outcomes of business planning, management and operations, → Marketing, → advertising, → corporate communication, and → public relations. Organizations seek to be perceived to be meeting their obligations to society, thereby gaining and maintaining a license to operate. Legitimacy is a major driver of corporate social responsibility (Sethi 1979)... - A taxonomy of CSR practices

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ID Code: 5735
Item Type: Chapter in Book, Report or Conference volume (Entry for encyclopedia/dictionary)
ORCID iD:
Bartlett, Jennifer L.orcid.org/0000-0002-6888-168X
Keywords: CSR practice, Corporate Social Responsibility
DOI: 10.1111/b.9781405131995.2008.x
ISBN: 9781405131995
Pure ID: 57129837
Divisions: Past > QUT Faculties & Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2008 Wiley-Blackwell
Copyright Statement: This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au
Deposited On: 11 Dec 2006 00:00
Last Modified: 03 Mar 2024 12:35