Browse By Person: Macpherson, Elizabeth

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Number of items: 2.

2010

(2010) The impact of managers' characteristics on the use of public relations strategy : an exploratory study in Queensland schools. Masters by Research thesis, Queensland University of Technology.
Number of full-text downloads 2,810

2004

(2004) Redefining 'The Group' in Client-based Projects Using Computer Mediated Communication (CMC). In Cours, Deborah & Anderson, Beverlee B (Eds.) 2004 Marketing Educators' Association Conference Proceedings. Omnipress, Madison, United States, pp. 73-79.

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