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Number of items: 87.

Book

Solomon, Michael R., Dann, Stephen, Dann, Susan, & Russell-Bennett, Rebekah (2007) Consumer behaviour : buying, having, being. Pearson Education, Frenchs Forest, N.S.W..

Russell-Bennett, Rebekah & Beatson, Amanda T. (Eds.) (2006) 2006 Faculty of Business Research Student's Colloquium - Research Across Boundaries: Enhancing Research. Faculty of Business, Queensland University of Technology, Brisbane, Qld..
Number of full-text downloads 506

Book Chapter

Previte, Josephine & Russell-Bennett, Rebekah (2014) The need for internal social marketing (ISM): extending the people focus to service employees. In Hastings, Gerard & Domegan, Christine (Eds.) Social Marketing: From Tunes to Symphonies. Routledge, United Kingdom, pp. 326-333.

Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle , Hӓrtel, Charmaine E.J., Smith, Geoff, & Hamilton, Robyn (2013) A Services Approach to Social Marketing Programs. In Kubacki, Krzystztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 111-140.

Russell-Bennett, Rebekah, Gallegos, Danielle, & Previte, Josephine (2012) Overcoming barriers through new technology : support via text messaging. In Thorley, Virginia & Vickers, Melissa (Eds.) The 10th Step and Beyond : Mother Support for Breastfeeding. Hale Publishing, Amarillo, Texas, pp. 183-194.

Beatson, Amanda T., Russell-Bennett, Rebekah, & Hartel, Charmine E.J. (2011) Affective events theory as a framework for understanding third-party consumer complaints. In Härtel, C.E.J. , Ashkanasy, N.M. , & Zerbe, W.J. (Eds.) What Have We Learned? : Ten Years On. Emerald Group Publishing Limited, Bingley, pp. 167-195.
Number of full-text downloads 27

Dasborough, Marie T, Sinclair, Marta, Russell-Bennett, Rebekah, & Tombs, Alastair (2008) Measuring emotion : methodological issues and alternatives. In Ashkanasy, Neal M. & Cooper, Cary L. (Eds.) Research companion to emotions in organizations. Edwin Elgar Publishing, Cheltenham, U.K., pp. 197-208.
Number of citations in Scopus 5

Bennett, Rebekah & Dann, Susan (2005) The changing experience of Australian female entrepreneurs. In Fielden, Sandra L. & Davidson, Marilyn J. (Eds.) International Handbook Of Women And Small Business Entrepreneurship. Edward Elgar, Northampton, Ma..

Bennett, Rebekah, Hodkinson, Chris, & Ng, Sandy (2004) On the field the Brisbane AFL Lions roar - but purr over their fans to win a Lion's share of the market! In Kotler, Philip, Brown, Linden, Stewart, Adam, & Armstrong, Gary (Eds.) Marketing. Prentice-Hall, Frences Forest, NSW, pp. 70-73.

Journal Article

Leo, Cheryl & Russell-Bennett, Rebekah (2014) Developing a multidimensional scale of customer-oriented deviance (COD). Journal of Business Research, 67(6), pp. 1218-1225.

Hogan, Stephen P., Perks, Keith J., & Russell-Bennett, Rebekah (2014) Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications. Journal of Public Policy & Marketing, 33(1), pp. 93-107.

Greer, Dominique, Russell-Bennett, Rebekah, Tombs, Alastair, & Drennan, Judy (2014) Just what the doctor ordered? Investigating the impact of health service quality on consumer misbehaviour. Australasian Marketing Journal, 22(3), pp. 257-267.

Tombs, Alastair G., Russell-Bennett, Rebekah, & Ashkanasy, Neal M. (2014) Recognising emotional expressions of complaining customers : A cross-cultural study. European Journal of Marketing, 48(7/8), pp. 1354-1374.

Stephenson, Deborah, Worthington, Steve, & Russell-Bennett, Rebekah (2013) The financial services cultural orientation matrix. Australasian Marketing Journal, 21(1), pp. 1-9.
Number of citations in Scopus 1

Russell-Bennett, Rebekah, Wood, Matthew J.M. , & Previte, Jo (2013) Fresh ideas : services thinking for social marketing. Journal of Social Marketing, 3(3), pp. 223-238.
Number of full-text downloads 48
Number of citations in Scopus 2

Russell-Bennett, Rebekah, Härtel, Charmine E.J., & Worthington, Steve (2013) Exploring a functional approach to attitudinal brand loyalty. Australasian Marketing Journal, 21(1), pp. 43-51.
Number of full-text downloads 199
Number of citations in Scopus 1

Rundle-Thiele, Sharyn, Leo, Cheryl, Russell-Bennett, Rebekah, & Dietrich, Timo (2013) Moderating teen drinking : combining social marketing and education. Health Education, 113(5), pp. 392-406.
Number of full-text downloads 12
Number of citations in Scopus 2

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine (2013) The value of health and wellbeing : an empirical model of value creation in social marketing. European Journal of Marketing, 47(9), pp. 1504-1524.
Number of citations in Scopus 4

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.
Number of full-text downloads 894
Number of citations in Scopus 3
Number of citations in Web of Science® 1

Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2012) Increasing loyalty to breastfeeding : investigating a product development strategy. Health Marketing Quarterly, 29(3), pp. 223-238.
Number of full-text downloads 46

Leo, Cheryl & Russell-Bennett, Rebekah (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28(7-8), pp. 865-886.
Number of citations in Scopus 1

Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2012) Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20(1), pp. 16-23.
Number of full-text downloads 293
Number of citations in Scopus 1

Nguyen, Doan T., DeWitt, Tom, & Russell-Bennett, Rebekah (2012) Service convenience and social servicescape : retail vs hedonic setting. Journal of Services Marketing, 26(4), pp. 265-277.
Number of citations in Web of Science® 1

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.
Number of full-text downloads 328
Number of citations in Scopus 5

Gallegos, Danielle, Russell-Bennett, Rebekah, & Previte, Josephine (2011) An innovative approach to reducing risks associated with infant feeding : the use of technology. Journal of Nonprofit and Public Sector Marketing, 23(4), pp. 327-347.
Number of full-text downloads 141
Number of citations in Scopus 1

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.
Number of full-text downloads 203
Number of citations in Scopus 7

Russell-Bennett, Rebekah, Rundle-Thiele, Sharyn, & Kuhn, Kerri-Ann (2010) Engaging marketing students : student operated businesses in a simulated world. Journal of Marketing Education, 32(3), pp. 253-263.
Number of full-text downloads 109
Number of citations in Scopus 3

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.
Number of full-text downloads 151

Fisk, Ray, Grove, Stephen, Harris, Lloyd, Keeffe, Dominique A., Daunt, Kate, Russell-Bennett, Rebekah, et al. (2010) Customers behaving badly : a state of the art review, research agenda and implications for practitioners. Journal of Services Marketing, 24(6), pp. 417-429.
Number of full-text downloads 1,129
Number of citations in Scopus 36
Number of citations in Web of Science® 21

Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.
Number of full-text downloads 275
Number of citations in Scopus 3

Russell-Bennett, Rebekah, Previte, Josephine, & Zainuddin, Nadia (2009) Conceptualising value creation for social change management. Australasian Marketing Journal, 17(4), pp. 211-218.
Number of full-text downloads 448
Number of citations in Scopus 6

Neale, Larry & Russell-Bennett, Rebekah (2009) What value do users derive from social network applications? First Monday, 14(9).
Number of full-text downloads 370

Russell-Bennett, Rebekah & Hartel, Charmine (2009) Heart versus mind : the functions of emotional and cognitive loyalty. Australasian Marketing Journal, 18(1), pp. 1-7.
Number of full-text downloads 410
Number of citations in Scopus 6

Worthington, Steve, Russell-Bennett, Rebekah, & Hartel, Charmine E. J. (2009) A tri-dimensional approach for auditing brand loyalty. Journal of Brand Management, 17(4), pp. 243-253.
Number of full-text downloads 524
Number of citations in Scopus 5

Keeffe, Dominique A., Russell-Bennett, Rebekah, & Tombs, Alastair (2008) Customer retaliation at the employee-customer interface. Journal of Management & Organization, 14(4), pp. 438-450.
Number of citations in Scopus 6
Number of citations in Web of Science® 5

Ganesan-Lim, Cheryl, Russell-Bennett, Rebekah, & Dagger, Tracey (2008) The impact of service contact type and demographic characteristics on service quality perceptions. Journal of Services Marketing, 22(7), pp. 550-561.
Number of full-text downloads 1,365
Number of citations in Scopus 12

Russell-Bennett, Rebekah, McColl-Kennedy, Janet R., & Coote, Leonard V. (2007) Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60(12), pp. 1253-1260.
Number of full-text downloads 7,960
Number of citations in Scopus 53
Number of citations in Web of Science® 21

Ng, Sandy, Russell-Bennett, Rebekah, & Dagger, Tracey (2007) A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences. Journal of Services Marketing, 21(7), pp. 471-480.
Number of full-text downloads 1,445
Number of citations in Scopus 21

Bennett, Rebekah & Rundle-Thiele, Sharyn (2005) The brand loyalty cycle: implications for marketers. Journal of Brand Management, 12(4).

Leo, Cheryl, Bennett, Rebekah, & Cierpicki, Steve (2005) A comparison of Australian and Singaporean consumer decision-making styles. Journal of Customer Behavior, 4(1), pp. 17-45.
Number of full-text downloads 2,259

Bennett, Rebekah, Hartel, Charmine E. J., & McColl-Kennedy, Janet R. (2005) Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting. Industrial Marketing Management, 34(1), pp. 97-107.
Number of full-text downloads 3,314
Number of citations in Scopus 76
Number of citations in Web of Science® 43

Leo, Cheryl, Bennett, Rebekah, & Hartel, Charmine E. J. (2005) Cross-cultural differences in consumer decision-making styles. Cross Cultural Management, 12(3), pp. 32-62.
Number of full-text downloads 15,031

Rundle-Thiele, Sharyn, Russell-Bennett, Rebekah, & Dann, Susan (2005) The Successful Preperation and Development of Future Marketing Professionals: A Recommended Methodological Framework. Journal for Advancement of Marketing Education, 7, pp. 27-35.
Number of full-text downloads 588

Russell-Bennett, Rebekah (2004) Resilience in the face of adversity. Marketing Update, October.
Number of full-text downloads 450

Russell-Bennett, Rebekah & Rundle-Thiele, Sharyn (2004) Customer satisfaction should not be the only goal. Journal of Services Marketing, 18(7), pp. 514-523.
Number of full-text downloads 2,883

Ma, Ruby, Hartel, Charmine, & Bennett, Rebekah (2004) A model of the affective and cognitive events in expatriate assignments. Journal of Doing Business Across Borders, 3(1), pp. 7-16.
Number of full-text downloads 467

Bennett, Rebekah & Rundle-Thiele, Sharyn (2002) A comparison of attitudinal loyalty measurement approaches. Journal of Brand Management, 9(3), pp. 193-209.
Number of full-text downloads 3,956

Bennett, Rebekah & Bove, Liliana (2002) Identifying the key issues for measuring loyalty. Australasian Journal of Market Research, 9(2), pp. 27-44.
Number of full-text downloads 10,703

Rundle-Thiele, Sharyn & Bennett, Rebekah (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10(1), pp. 25-37.
Number of full-text downloads 4,794

Bennett, Rebekah & Dann, Susan (2000) The changing experience of Australian female entrepreneurs. Gender, Work and Organization, 7(2), pp. 75-83.
Number of full-text downloads 1,911
Number of citations in Scopus 31

Bennett, Rebekah & Dann, Susan (2000) Like mother like daughter? a study of the impact of age on entrepreneurial women in Australia. Academy of Entrepreneurship Journal, 6(1), pp. 50-76.
Number of full-text downloads 233

Conference Paper

Russell-Bennett, Rebekah, Mulcahy, Rory, Foth, Marcus, Little, Jo-Anne, & Swinton, Timothy (2014) The psychological and economic factors that influence energy consumption habits of low-income earners. In Ewing, Michael & Newton, Fiona (Eds.) Proceedings of the 2014 International Social Marketing Conference, Monash University, Melbourne, VIC.
Number of full-text downloads 12

Rosenbaum, Mark, Russell-Bennett, Rebekah, & Drennan, Judy (2014) Commercial friendships between gay salesmen and straight female customers. In 2014 American Marketing Association Services Special Interest Group Conference, 13 - 15 June 2014, Thessaloniki, Greece.
Number of full-text downloads 3

Russell-Bennett, Rebekah, Russell, Kay, Glavas, Charmaine, Hartel, Charmine E.J., & Smith, Geoff (2014) The role of other people and emotion for blood donation : an altruistic social service. In 2014 American Marketing Association Services Special Interest Group (AMA Servsig) , 13-15 June 2014, Thessaloniki, Greece.
Number of full-text downloads 10

Foth, Marcus, Satchell, Christine, Seeburger, Jan, & Russell-Bennett, Rebekah (2013) Social and mobile interaction design to increase the loyalty rates of young blood donors. In Prinz, Wolfgang & Satchell, Christine (Eds.) Proceedings of the 6th Communities and Technologies Conference 2013, Munich Germany, ACM and the European Society for Socially Embedded Technologies (EUSSET), Munich, Germany, pp. 64-73.
Number of full-text downloads 652

Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.

Russell-Bennett, Rebekah (2012) Designing a self-service technology to increase self-efficacy and maintain breastfeeding. In Kubacki, Krzysztof & Rundle-Thiele, Sharyn (Eds.) Conference Proceedings, Delve Deeper, Department of Marketing, Griffith Business School, Brisbane, QLD, pp. 204-205.

Russell-Bennett, Rebekah, Hartel, Charmine, Russell, Kay, & Previte, Josephine (2012) It's all about me! Emotional ambivalence Gen-Y blood-donors. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 43.

Russell-Bennett, Rebekah, Zainuddin, Nadia, & Previte, Josephine (2012) The "free-factor" impact on value in health services. In Mickelsson, Jacob & Helkkula, Anu (Eds.) Proceedings from the AMA SERVSIG Internaitional Service Research Conference, Hanken School of Economics, Helsinki, Finland, p. 81.

Kuhn, Kerri-Ann, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Promoting student learning with online videos : a research agenda. In 2010 Academy of Marketing Science Annual conference, 26 - 29 May, 2010, Portland, USA.
Number of full-text downloads 227

McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Alcohol use within the sibship. In Ballantine, Paul & Finsterwalder, Jörg (Eds.) Proceedings of Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Department of Management, College of Business and Economics, University of Canterbury, University of Canterbury, Christchurch, New Zealand.
Number of full-text downloads 86

Zainuddin, Nadia & Russell-Bennett, Rebekah (2010) Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services. In Russell-Bennett, Rebekah (Ed.) Connecting Thought and Action: proceedings of the 2010 International Nonprofit and Social Marketing Conference, Faculty of Business, Queensland University of Technology, Brisbane, QLD, pp. 229-233.
Number of full-text downloads 79

Russell-Bennett, Rebekah, Hogan, Steve, & Perks, Keith (2010) A qualitative investigation of socio-cultural factors influencing binge-drinking : a multi-country study. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.
Number of full-text downloads 1,787

Russell-Bennett, Rebekah & Neale, Larry (2010) The relationship between strategic positioning and perceived value of social networking sites. In American Marketing Association Services Special Interest Group Conference (AMA SERVSIG), 17-19 June 2010, Porto, Portugal.
Number of full-text downloads 94

Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2010) The role of mother-centered factors influencing the complex social behaviour of breastfeeding : social support and self-efficacy. In Australian and New Zealand Marketing Conference : Doing More With Less (ANZMAC 2010), 29 November - 1 December 2010, Christchurch, New Zealand.
Number of full-text downloads 459

Russell-Bennett, Rebekah & Golledge, Andrew H. (2009) An investigation of cross-cultural differences in binge-drinking perceptions and behaviours. In Proceedings of Australia and New Zealand Marketing Academy Conference, 30 November - 2 December 2009, Crown Promenade Hotel, Melbourne.
Number of full-text downloads 879

Russell-Bennett, Rebekah, Gallegos, Danielle, & Drennan, Judy (2009) Applying brand equity to the social product of breastfeeding. In Academy of Marketing Annual Conference 2009 , 7-9 July 2009, Leeds Metropolitan University, Leeds.
Number of full-text downloads 450

Russell-Bennett, Rebekah, Worthington, Steve, & Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In Proceedings of the Academy of Marketing Conference 2009, Leeds Metropolitan University.
Number of full-text downloads 312

Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009 , 7-9 July 2009 , Leeds Metropolitan University, Leeds.
Number of full-text downloads 335

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine (2009) Value in Social Marketing : A Qualitative exploration within government health services. In Proceedings of the 2009 International Nonprofit and Social Marketing Conference (INSM), Victoria Law School, Melbourne, Victoria.
Number of full-text downloads 76

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2009) A qualitative investigation of sources of value in social marketing from the lens of a public health service. In Proceedings from Australian and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing, Promaco Conventions, Melbourne, Australia, pp. 1-7.
Number of full-text downloads 814

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) Describing value in a social marketing service : what is it and how is it influenced? In International Nonprofit and Social Marketing Conference : Partnerships, Proof and Practice, 15-16 July 2008, University of Wollongong, New South Wales.
Number of full-text downloads 57

Russell-Bennett, Rebekah, Keeffe, Dominique A., & Tombs, Alastair (2008) The mediating role of emotions on service recovery, blame and customer behaviour. In European Marketing Academy Conference, 27-30 May 2008, University of Brighton, Brighton.
Number of full-text downloads 173

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) How is value created? A process model for value creation in government social marketing services. In World Social Marketing Conference, 29-30 September 2008, Brighton ; Hove City.
Number of full-text downloads 165

Russell-Bennett, Rebekah & Rundle-Thiele, Sharyn (2008) QUTopia : assessing the effectiveness of student operated business for a simulated world. In Academy of Marketing Annual Conference, 8-10 July, 2008, The Robert Gordon University, Aberdeen. (Unpublished)
Number of full-text downloads 95

Drennan, Penny, Keeffe, Dominique A., Russell-Bennett, Rebekah, & Drennan, Judy (2007) Designing a game to model consumer misbehavior. In Digital Games Research Association (DIGRA) International Conference, 24-28 September 2007, Tokyo, Japan.
Number of full-text downloads 282
Number of citations in Scopus 1

Sibbick, Joseph B., Previte, Josephine A., & Russell-Bennett, Rebekah (2007) Is government branding ‘just wall paper’ or does it enhance product acceptance : conceptualising brand influence in social marketing. In International Non-profit and Social Marketing Conference, 27-28 September 2007, Brisbane.
Number of full-text downloads 483

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2007) Conceptualising a relational approach to value creation in a government service: Implications for social marketing. In Sullivan Mort, Gillian & Hume, Margee (Eds.) Social entrepreneurship, social change and sustainability: 2007 International Nonprofit and Social Marketing Conference, 27-28 September 2007, Brisbane, Australia.
Number of full-text downloads 348

Leo, Cheryl & Russell-Bennett, Rebekah (2007) Customer-oriented Defiance (COD): Exploring Righteous, Sacrificing and Sneaky Behaviours. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 1,651

Tombs, Alastair & Russell-Bennett, Rebekah (2007) The Efficacy of Facial Expression in Determining Emotions Associated with Cross Cultural Service Failures. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 1,304

Keeffe, Dominique A., Russell-Bennett, Rebekah, & Tombs, Alastair (2007) The Intentional use of service recovery strategies to influence consumer emotion, cognition and behaviour. In Hartel, C. E. J., Zerbe, W. J., & Ashkanasy, N. M. (Eds.) Research on Emotions in Organizations: Functionality, Intentionality and Morality, Elsevier, Atlanta, Ga., pp. 141-175.
Number of full-text downloads 946
Number of citations in Scopus 6
Number of citations in Web of Science® 4

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Hartel, Charmine E.J. (2007) Why Are Businesses Brand Loyal? A Functional Approach to Three Dimensions of B2B Brand Loyalty. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 1,008

Drennan, Judy, Leo, Wei Wei, & Russell-Bennett, Rebekah (2006) A Conceptual Model of Customer Advocacy in Services Marketing: A Definition and Key Antecedents. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2006) Consumer appraisals of mobile marketing communications. In Ali, Y. & van Dessel, M. (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Brisbane, QLD.
Number of full-text downloads 71

Dann, Stephen, Dann, Susan, Drennan, Judy, & Russell-Bennett, Rebekah (2006) Female Entrepreneurship in Australia: Revisited. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
Number of full-text downloads 282

Keeffe, Dominique & Russell-Bennett, Rebekah (2006) An Investigation of Functional and Dysfunctional Consumer Behaviour During Frontline Service Encounters. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Thesis

Bennett, Rebekah (2001) A study of brand loyalty in the Business-to-Business services sector. University of Queensland.
Number of full-text downloads 4,358

This list was generated on Sat Dec 27 05:22:43 2014 AEST.