Group by:
Date |
Item TypeNumber of items: 20.
Book/Report
Chapter in Book, Report or Conference volume
McDonnell, John, Beatson, Amanda, & Huang, Marvin
(2011)
Investigating relationships between relationship quality, customer loyalty and cooperation: An empirical study of convenience stores' franchise chain systems.
In
Ewing, M & Mavondo, F (Eds.) Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference.
Australian and New Zealand Marketing Academy (ANZMAC), Australia, pp. 1-8.
153
13
Gatfield, Terry & Mcdonnell, John
(2002)
An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements.
In
Bigne, Enrique, Johar, Vic, & Hassan, Salah (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science.
The Academy of Marketing Science, University of Valencia, Valencia, Spain, pp. 93-105.
Mcdonnell, John & Gatfield, Terry
(2002)
Perceptions of Time: Segments within and between Cultures?
In
Bigne, E, Johar, V, & Hassan, S (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science.
Academy of Marketing Science, University of Valencia, Valencia, Spain, pp. 13-23.
Contribution to Journal
Contribution to conference
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