Browse By Person: McDonnell, John

McDonnell, John, Beatson, Amanda, & Huang, Marvin (2011) Investigating relationships between relationship quality, customer loyalty and cooperation: An empirical study of convenience stores' franchise chain systems. In Ewing, M & Mavondo, F (Eds.) Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference. Australian and New Zealand Marketing Academy (ANZMAC), Australia, pp. 1-8.

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McDonnell, John, Beatson, Amanda, & Huang, Marvin (2011) Investigating relationships between relationship quality, customer loyalty and cooperation: An empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.

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Huang, Marvin, McDonnell, John, & Beatson, Amanda (2010) Establishing a quality franchise relationship in Taiwan: Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Publishing Group, Germany.

Cunningham, Stuart, Silver, Jon, & McDonnell, John (2010) Rates of change: Online distribution as disruptive technology in the film industry. Media International Australia Incorporating Culture and Policy, 136, pp. 119-132.

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McDonnell, John & Drennan, Judy (2010) Virtual product placement as a new approach to measure effectiveness of placements. Journal of Promotion Management, 16(1-2), pp. 25-38.

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McDonnell, John J. & Silver, Jon (2009) Hollywood dominance : will it continue? In What is film? Change and Continuity in the 21st Century, 2009-11-06 - 2009-11-07. (Unpublished)

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McDonnell, John & Bartlett, Jennifer (2009) Marketing to change public opinion on climate change: A case study. International Journal of Climate Change: Impacts and Responses, 1(3), pp. 63-74.

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Silver, Jonathan & McDonnell, John (2007) Are Movie Theaters Doomed? Do Exhibitors See The Big Picture As Theaters Lose Their Competitive Advantage? Business Horizons, 50(6), pp. 491-501.

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McDonnell, John (2007) Music, Scent and Time Preferences for Waiting Lines. International Journal of Bank Marketing, 25(4), pp. 223-237.

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Silver, Jon & McDonnell, John (2006) Is The Imax MPX System a Solution For Multiplexes Under Pressure? In Klein, H E (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation. WACRA, CD Rom, pp. 325-332.

McDonnell, John (2006) Lexus of Brisbane: How to Reach Market Leadership? In Klein, H E (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation. WACRA, CD Rom, pp. 364-373.

McDonnell, John (2006) They also serve who only stand and wait. In Fordham University Conference on the Marketing of Financial Services 2006, 2006-11-03 - 2006-11-04.

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McDonnell, John & Drennan, Judy (2005) Exploring the Effectiveness of Virtual Product Placement on Recall and Recognition of New Brands. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC). Universita Bocconi, Italy, Milan, pp. 1-7.

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Gatfield, Terry & Mcdonnell, John (2004) Community Radio Broadcasting and Positioning. In Wiley, Jim & Thirkell, Peter (Eds.) Proceedings of the Australian & New Zealand Marketing Academy Conference. Website, New Zealand, pp. 1-6.

Mcdonnell, John (2004) The Internet, Strategy and Marketing Education. In Cours, Deborah & Anderson, Beverlee B (Eds.) 2004 Marketing Educators; Association Conference Proceedings. Omnipress, Madison, Wisconsin, United States, pp. 86-89.

Gatfield, Terry & McDonnell, John (2004) Marketing of Higher Education: Australia's New Export Phenomenon. In Mahony, G & Fisher, G (Eds.) Dynamism and Challenges in Internationalisation. Proceedings of the 2004 Annual Conference of the Australia-New Zealand International Business Academy. University of Canberra, Canberra, ACT, pp. 1-17.

Gatfield, Terry & Mcdonnell, John (2002) An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements. In Bigne, Enrique, Johar, Vic, & Hassan, Salah (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science. The Academy of Marketing Science, University of Valencia, Valencia, Spain, pp. 93-105.

Mcdonnell, John & Gatfield, Terry (2002) Perceptions of Time: Segments within and between Cultures? In Bigne, E, Johar, V, & Hassan, S (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science. Academy of Marketing Science, University of Valencia, Valencia, Spain, pp. 13-23.

Mcdonnell, John (2002) Sensorial Marketing for those who can no longer wait no longer. In Abdelmajid, Amine (Ed.) 1st International Conference on Sensorial Marketing. CERAM Sophia Antipolis, Nice, France, pp. 1-6.

McDonnell, John & Gatfield, Terry (2001) Public Sector Marketplace Intervention Practices: An Empirical Examination of Sister State Agreements Using a Queensland Case Study. In ANZAM 2001: Australia & New Zealand Academy of Management. ANZAM, Auckland, New Zealand, pp. 1-13.

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